Ajay Devgn ads for Dabur, HUL Rexona face ASCI flak


PTI, Feb 21, 2020, 12:30 PM IST

Mumbai: Actor Ajay Devgn’s ad for Dabur Babool Ayurvedic Paste and Hindustan Unilever’s campaign for Rexona Whitening were among the marketing efforts found as “misleading” by ASCI, a self-regulatory body of advertisers.

The Dabur campaign on television and Youtube had a message in Hindi which alleges that ordinary white toothpaste is cheating consumers and the cheating will stop by using its toothpaste, the statement by Advertising Standards Council of India (ASCI) said.

“The advertisement featuring celebrity Ajay Devgan was considered misleading,” it said.

In the case of HUL, an ad for Rexona Whitening Roll-On in Bengali claimed the product can help get rid of dark underarms in five days was ” inadequately substantiated and misleading”, the ASCI statement said.

“Reckitt Benckiser Healthcare campaign for ‘Moov Advance Diclofenac Gel’ with claims of being ‘#1 Doctor recommended active for acute pain relief’ was also considered misleading,” it said.

Orient Electric’s advertisement having cricketer Mahendra Singh Dhoni was found to be “misleading by implication”.

“It was observed that while the advertisement claims to have ‘flicker control technology’, it visually depicts ‘no flicker’ or absence of any flicker,” it said on Orient ad.

VLCC Health Care’s print and television ad claim ‘Add figure to your shape in just one session’ was not substantiated with treatment efficacy data, it said.

“The ASCI investigated complaints against 408 advertisements in November, of which 137 were withdrawn by the brands on receipt communication from ASCI and 271 were evaluated by the consumer complaints council,” it said.

It upheld 248 of these complaints, and they included 159 from the education sector, 44 from the healthcare sector, eight from personal care, four from the food and beverages sector, and 33 from the ‘others’ category.’

Top News

SC asks Centre to prevent private labs from charging high fee for COVID-19 testing

This Indian tycoon got richer under Covid 19 lockdown

PM interacts with floor leaders of political parties on health crisis

One more death and 6 new COVID-19 cases in K’taka, total infected 181

Let’s not play into the hands of the virus, tweets K’taka health dept

COVID-19: Cases climb to 5,194, death toll rises to 149: Health Min

Allu Arjun shares poster of his next on birthday, “Pushpa” trends on social media

Related Articles More

Heath Ledger ‘refused’ to present at Oscars over ‘Brokeback Mountain’ joke, says Jake Gyllenhaal

‘No Time To Die’ director Cary Joji Fukunaga rules out re-editing

Legendary singer John Prine passes away due to COVID-19

COVID-19: Salman Khan begins process of transferring funds to daily wage workers

Allu Arjun shares poster of his next on birthday, “Pushpa” trends on social media

MUST WATCH

COVID-19: Police at frontline get protective face shield

9 Baje 9 min: People light candles, diyas to honour India’s fight against COVID-19

Covid 19: Cong forms dist-level task committee force

Heart of Gold: Helping the needy get free guidance – Dr. Padmanabha Kamath

COVID-19: 5-year-old donates piggy bank for CMRF

Latest Additions

Heath Ledger ‘refused’ to present at Oscars over ‘Brokeback Mountain’ joke, says Jake Gyllenhaal

SC asks Centre to prevent private labs from charging high fee for COVID-19 testing

This Indian tycoon got richer under Covid 19 lockdown

B’luru fights COVID-19: Eight-member group helps poor in city

French economy shrinks 6% in Q1: Bank of France