Beer for your sole: Heineken launches sneakers that contain beer

Team Udayavani, Aug 5, 2022, 11:31 AM IST

Image: Screengrab Twitter video

Beer brand Heineken has recently launched sneakers that actually contain beer. Sounds bizarre but it is true. The sole of the shoes has been filled with beer using a specialized surgical injection method.

Announcing the same on Twitter, the company wrote, “Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer.”

Beer for your sole

Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer. pic.twitter.com/LefwD5X7if

— Heineken (@Heineken) August 2, 2022

The sneaker has shades of green, red, and silver resembling the colors on the Heineken Silver bottles and comes with a metal bottle opener too.

The new launch has evoked varied reactions from netizens with a few expressing their desire to own a pair of sneakers.

How do I get them? I would like a pair.

— A Gang of Coffee (@skippy128) August 2, 2022

Oh! How interesting…

— Robert Kenneth Collier (@redrobin98985) August 2, 2022

Can we drink it?? pic.twitter.com/o8ZfGzfDdP

— nikhil ainshani (@nikhil_ainshani) August 4, 2022