Udayavni Special

Fevicol turns Ronaldo-Coca Cola controversy into marketing campaign; netizens amused


Team Udayavani, Jun 18, 2021, 2:11 PM IST

The Cristiano Ronaldo-Coca Cola controversy refuses to die down and Fevicol, one of the largest selling brands of adhesives in India has used this as an opportunity to create a hilarious ad for its adhesive brand on social media.

Fevicol’s ad features two bottles of its popular adhesive Photoshopped onto the press conference table.

“Na bottle hategi, na valuation ghategi (neither will the bottle move, nor will the valuation drop),” read the caption. While sharing the ad on Twitter, Fevicol wrote, “Haye ni mera Coka Coka Coka Coka Coka.”

 

The post garnered 21k likes on Twitter.

 

 

 

Recently star footballer Cristiano Ronaldo had set aside two bottles of Coca-Cola placed in front of him at a presser ahead of a Euro 2020 match and held a bottle of water instead. This gesture sent Coca-Cola’s shares tumbling from $56.10 to $55.22 by the end of the press conference and started a social media storm.

 

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