Fevicol turns Ronaldo-Coca Cola controversy into marketing campaign; netizens amused

Team Udayavani, Jun 18, 2021, 2:11 PM IST

The Cristiano Ronaldo-Coca Cola controversy refuses to die down and Fevicol, one of the largest selling brands of adhesives in India has used this as an opportunity to create a hilarious ad for its adhesive brand on social media.

Fevicol’s ad features two bottles of its popular adhesive Photoshopped onto the press conference table.

“Na bottle hategi, na valuation ghategi (neither will the bottle move, nor will the valuation drop),” read the caption. While sharing the ad on Twitter, Fevicol wrote, “Haye ni mera Coka Coka Coka Coka Coka.”

Haye ni mera Coka Coka Coka Coka Coka#Euro2020 #Ronaldo #MazbootJod #FevicolKaJod pic.twitter.com/lv6YWrgfxB

— Fevicol (@StuckByFevicol) June 17, 2021

The post garnered 21k likes on Twitter.

Time is an illusion, timing is an art – brilliant marketing by Fevicol! pic.twitter.com/aLzwAjaLWp

— Harsh Goenka (@hvgoenka) June 17, 2021

High level marketing ?#Respect #Coca_Cola@StuckByFevicol https://t.co/GxPZAGTI33

— Kunal Pawar ?? (@PAWARKUNAL2002) June 18, 2021

Fevicol should increase salary of their admin???? https://t.co/EBW0HRdi8N

— iamkshitijbelkar (@iamkshitijbelk1) June 18, 2021

Nice work team @Ogilvy @OgilvyInd https://t.co/9gv0UEZ4Wo

— Tarun Dutta (@TarunDeepDutt) June 18, 2021

mass. Nice marketing by fevicol https://t.co/qy06c7RYy3

— B.TANAV REDDY (@reddy_tanav) June 17, 2021

Marketing at its best ?? https://t.co/J52GipHcaB

— Zafar (@alzaffy) June 17, 2021

If advertising is an art then Fevicol is the artist. Spent my entire childhood watching that "Paani mein bhi nahin tootega" ad. https://t.co/EsKPiGjb4p

— Kuchay Hilal (@iKuchayHilal) June 17, 2021

What a crazy time to be alive.. one statement and everything from stock exchange to internet got heat up. ? https://t.co/JHHQ59oUOg

— Adv. Smoking Skills (@SmokingSkills_) June 17, 2021

Marketing level: Fevicol ? https://t.co/9nPo6Whsoz

— Shubham Kumar Gupta (@skguptaa_) June 17, 2021

Recently star footballer Cristiano Ronaldo had set aside two bottles of Coca-Cola placed in front of him at a presser ahead of a Euro 2020 match and held a bottle of water instead. This gesture sent Coca-Cola’s shares tumbling from $56.10 to $55.22 by the end of the press conference and started a social media storm.