Here’s Facebook, Instagram’s plan of action for 2019 Lok Sabha elections


Team Udayavani, Dec 7, 2018, 4:10 PM IST

New Delhi: In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook has made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram.

Beginning early next year, Facebook will also start showing a disclaimer on all political advertisements by providing details of those placing the advertisements.

Also, an ‘online searchable ad library’ will be opened to provide information like budget associated with an individual advertisement and the range of impressions and demographics of who viewed the advertisement, Facebook said in a blog.

In the blog, Facebook said political advertisements will have to be run by an advertiser who has completed the identification authorisation process and labelled with the disclaimer.

“By authorising advertisers and bringing more transparency to ads, we can better defend against foreign interference in India’s elections,” it said.

Facebook, which has over 200 million users in India, said it was important that people know more about the advertisements they see, especially those that refer to political figures, political parties, elections, and legislation.

“That’s why we’re making big changes to the way we manage these ads on Facebook and Instagram. We’ve rolled out these changes in the US, Brazil, and the UK, and next, we’re taking our first steps towards bringing transparency to ads related to politics in India,” it said.

“This is key as we work hard to prevent abuse on Facebook ahead of India’s general elections next year,” it said.

According to Facebook, now anyone who wants to run an advertisement in India related to politics will need to first confirm their identity and location, and give more details about who placed the advertisement.

“The identity and location confirmation will take a few weeks so advertisers can start that process today by using their mobile phones or computer to submit proof of identity and location. This will help avoid delays when they run political ads next year,” it said.

Early next year, Facebook will start to show a disclaimer on all political advertisements that provide more information about who is placing the advertisement and an online searchable Ad Library for anyone to access.

“This is a library of all ads related to politics from a particular advertiser as well as information like the budget associated with an individual ad, a range of impressions, as well as the demographics of who saw the ad,” it said.

Further, Facebook will begin to enforce the policy that requires all advertisements related to politics be run by an advertiser who has completed the authorisations process and is labelled with the disclaimer.

“We will not require eligible news publishers to get authorised, and we won’t include their ads in the Ad Library,” the blog said. Facebook owns photo-sharing platform Instagram.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Water levels of River Nethravathi close to danger mark, people alerted

Fake number of BBMP chief circulating online; complaint filed

Punjab CM Mann gets married to doctor from Kurukshetra

Chennai: Woman with sleepwalking disorder throws 43 sovereigns of gold in ATM dustbin

TV anchor seeks urgent hearing in SC on plea against FIRs lodged for doctored Rahul Gandhi video

Alt News co-founder Zubair moves SC for bail

Sania bids adieu to Wimbledon with semifinal loss in mixed doubles


Related Articles More

Punjab CM Mann gets married to doctor from Kurukshetra

PM Modi to speak at first Arun Jaitley memorial lecture

Amravati pharmacist might be killed by gang ‘self inspired’ from ISIS: Officials

Maha CM Shinde takes charge at Mantralaya; Bal Thackeray, Dighe’s photos in his office

TV anchor seeks urgent hearing in SC on plea against FIRs lodged for doctored Rahul Gandhi video

MUST WATCH

Rivers entered the temple premises!

Chandrashekhar guruji case : accused arrested

NEWS BULLETIN 05-07-2022

Heavy Rain : Huge Rock fall in road at madikeri

Land Slide Karnataka Kerala Road Close


Latest Additions

Water levels of River Nethravathi close to danger mark, people alerted

Fake number of BBMP chief circulating online; complaint filed

Punjab CM Mann gets married to doctor from Kurukshetra

PM Modi to speak at first Arun Jaitley memorial lecture

Amazon Prime Video announces blockbuster entertainment for Prime Day 2022

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.