Udayavni Special

HUL partners with UNICEF to support India’s fight against COVID-19


PTI, Apr 8, 2020, 5:31 PM IST

Mumbai: Fast-moving consumer goods (FMCG) major Hindustan Unilever on Wednesday said it has collaborated with the United Nations Children’s Fund (UNICEF) for a mass communication campaign to inform and empower the general public against the COVID-19 pandemic.

The campaign brings together the marketing expertise and scale of HUL and the technical knowledge of UNICEF to create engaging communication tools that can help people change behaviours and stay safe during the pandemic, the company said in a release here.

HUL had recently committed Rs 100 crore in donations to help India fight the coronavirus crisis.

In addition to the campaign, it is rolling out many initiatives to ensure citizens across the country have access to essential products such as soaps, sanitisers and other products.

The mass media campaign, titled ‘#BreakTheChain’ or ‘#VirusKiKadiTodo’ will have simple and powerful 5 and 15-second informative assets to empower the general public with prevention strategies to protect themselves against COVID-19.

Based on three key themes – social distancing, hand washing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels, it added.

“The need of the hour is simple and effective communication across both urban and rural India to help fight COVID-19 and our partnership with UNICEF aims to do just that. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitisers and Domex cleaners available across wide geography which is the most critical need today,” HUL Chairman and Managing Director Sanjiv Mehta said.

The campaign will also seek support from media organisations, macro and micro social media influencers, thought leaders and celebrities in spreading the message.

“COVID-19 disease has thrown up many challenges and among them is getting the right information to everyone, no matter where they live and whatever their situation, in the shortest time possible. We hope that through this effort we are able to bridge the communication gaps by sharing information to contain the spread of the disease,” UNICEF India Representative Yasmin Ali Haque added.

Top News

Karnataka: Hotels and restaurants to open in few days

COVID-19: 3 Qatar returnees in DK, 3 Maha returnees in Udupi test positive; state toll rises to 2282

Cyclone Amphan a blessing in disguise for lockdown-hit jobless labourers in West Bengal

COVID-19 death toll in India climbs to 4,167

WHO suspends COVID-19 trials of HCQ over safety issues

Udupi: Three-month-old video goes viral; DC clarifies

Bengaluru: Govt schools in Malleshwaram to soon be exposed to e-learning, says Ashwath Narayan

Related Articles More

TVS Motor implements temporary pay cuts for employees

ITC to acquire spice-maker Sunrise Foods

Siyaram sets Guinness World Record for online Textile Mahakumbh

Prices of N-95 masks down by up to 47% after NPPA advisory

ILO expresses deep concerns over labour law suspension, tweaking to PM

MUST WATCH

Tragedy and chaos: Former MIA director recalls Mangalore Air Crash

Lockdown relaxation: Long queues outside liquor stores in Mangaluru

Indian Coast Guard thank Covid-19 warriors

#WeFeed – Feeding stray animals during lockdown!

Mysuru-origin doctor honoured with parade for her service in treating COVID-19 patients in US

Latest Additions

Board exam students don masks, stick to distancing norms in Kerala

COVID-19: Risks complicate reopening as WHO warns 1st wave not over

Rapid antibody tests only for surveillance purpose: HC

NCP says Maharashtra govt stable, slams BJP over President rule rumour

Squash player Fadte returns to Goa after being stuck in UK

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.