ITC to file 3rd FIR in Delhi against videos on plastic in

Team Udayavani, Mar 16, 2018, 6:27 PM IST

Guwahati: FMCG major ITC on Friday said it would file an FIR in the national capital, the third in the country, against circulation of videos which claimed presence of plastic in its ‘Aashirvaad Atta’.

The company has already filed FIRs in Kolkata and Hyderabad.

“We are now in the process to file another FIR in Delhi in coming few days,” ITC Divisional Chief Executive (Foods) Hemant Malik told PTI in Guwahati.

Though the matter is under investigation by cyber cells of police in the respective states, some new names have cropped up, necessitating another complaint in the case, he added.

Malik said the first video claiming presence of plastic appeared in July 2017 and was telecast on a local TV channel in Siliguri, West Bengal.

“We immediately contacted the channel and they withdrew it. Later, some more channels played it in some other parts of the country. Then we moved the City Civil Court in Bengaluru, restraining anyone from circulating any such videos,” he added.

Claiming that ‘Aashirvaad Atta’ is fully safe for consumption, Malik said what was being called plastic was in reality wheat protein that is an integral component of wheat.

“Even FSSAI mandates that wheat flour should contain a minimum of six per cent gluten, which is wheat protein, on a dry weight basis. Indian wheat typically has 9-10 per cent gluten. We urge our consumers not to be misled by false and malicious videos,” he added.

Malik said the latest round of fake videos are being circulated in social media from February this year and it has affected ITC as well as other organised players’ sale of atta brands.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Mizoram bids farewell to Zadingi, the fearless woman who killed a tiger with an axe

Kaup: Bike rider killed in horrific collision with car

Jharkhand court convicts 5 Jamtara cyber criminals for money laundering

Students of govt, govt-aided schools in Karnataka to get eggs six days a week

Dawood declared terrorist in individual capacity, says Bombay HC; grants bail to 2 UAPA accused

‘Cultural assets of India’: Seers welcome law to prevent misuse of names of chardham

Olympics 2024: 24 Indian armed forces personnel at Paris Games, maiden participation of female service athletes

Related Articles More

Job-for-locals bill: Skilling, not legislation, key to meet evolving industry demands, say experts

Nobody expects RBI to be cheerleader, coordination with government helped fast revival in economy: Governor Das

Infosys shares jump nearly 5 pc; market valuation jumps by Rs 20,843 cr after earnings announcement

Will support whatever regulations, guidelines come: Infy CEO on draft K’taka reservation bill

Markets decline in early deals on weak global peers, profit-taking


Brahma Kumaris

Tapta Mudra Dharana

Banana Farming

Aghnashini River

Dr. Rajkumar

Latest Additions

Mizoram bids farewell to Zadingi, the fearless woman who killed a tiger with an axe

Valmiki Corporation scam: BJP demands Karnataka CM’s resignation

Ankola: Search operations on to find 3 missing people in landslide-hit area

BJP will bring out ‘White Paper’ on Jharkhand’s demography to protect tribal lands rights: Amit Shah

Kaup: Bike rider killed in horrific collision with car

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.