Kendall Jenner’s Tequila ad slammed for cultural appropriation, Twitter outrage

Kendall Jenner for Drink 818 Tequila. pic.twitter.com/VgveXRmDAo

— Kendall Jenner Updates (@kendallkeek) May 17, 2021

One of the Twitter users wrote, “Something about Kendall Jenner making tequila rubs me the wrong way.”

Further added, “Like the idea of white celebrities taking from local Mexican artisans and profiting off our traditions and agricultural business yet only visit Cabos and Puerto Vallarta for vacation spots..”

And not to mention profit off the brown hands that actually plant, grow, harvest ferment and distill the agave plants in Jalisco

— LaMesaQueMasApluada (@estyledesma) February 17, 2021

Describing tequila as a “traditional Mexican drink made from agave,” another user wrote, “No miss Kendall, we do not ride in horses all the time, no we do not wear our hair in braids all the time, no workers do not get to drink the tequila (also that’s not the way you drink it).”

In her post, she says that she’s selling her tequila only in the US which doesn’t make sense to only sell it there and not Mexico, the country that is giving you the resources to make the drink in the first place.

— rex is zayn’s bestie ! ???? (@talkfastloueh) May 19, 2021

Now, moving to her advertisement, it is a huge misconception of the Mexican culture. No miss Kendall, we do not ride in horses all the time, no we do not wear our hair in braids all the time, no workers do not get to drink the tequila (also that’s not the way you drink it) +

— rex is zayn’s bestie ! ???? (@talkfastloueh) May 19, 2021

Me as a Mexican, im begging yall that live in the US to DO not consume Kendall Jenner’s tequila because what she’s doing is called Cultural Appropriation making it hers. Listen to us Mexicans when we tell you that this is wrong. Is our culture and we don’t want a white woman+

— rex is zayn’s bestie ! ???? (@talkfastloueh) May 19, 2021

Below are a few responses:

@KendallJenner muted comments on her pictures from Jalisco because she wants to silence the voices of those telling her that it’s cultural appropriation.

818 ain’t it y’all. I’ll be sipping my Don Julio.

— Sandra Leonard (@sjyeah) May 19, 2021

Kendall Jenner roamed through fields of agave on horseback to announce the launch of her 818 tequila brand in California with moody visuals shared to Instagram on Monday

despite tequila's deep-rooted Mexican history having no affiliation to the affluent community she grew up pic.twitter.com/s6Yk0ZXe45

— Lilian Chan (@bestgug) May 18, 2021

Something about Kendall Jenner making tequila rubs me the wrong way..like the idea of white celebrities taking from local Mexican artisans and profiting off our traditions and agricultural business yet only visit Cabos and Puerto Vallarta for vacation spots…

— LaMesaQueMasApluada (@estyledesma) February 17, 2021

The Rock, Nick Jonas, P Diddy, Toby Keith, AC/DC, and Justin Timberlake all own their own tequila brand hold the same energy for them that you do for Kendall Jenner. I’m not saying support her but you can’t support one and bash the other for the same thing.

— Rebecca Thompson (@eyybeccs) May 20, 2021