Udayavni Special

Man points out woman on Scotch-Brite’s logo, Company responds


Team Udayavani, Jul 16, 2020, 6:02 PM IST

A man named Karthik Srinivasan , a communications strategy consultant, called out 3M India for perpetuating gender stereotypes. He pointed out that the logo of its Scotch-Brite brand featured an image of a woman in bindi

Srinivasan started his post by writing, “Pushpanjali Banerji recently shared with me a photo of a pack of Scotch-Brite and after I noticed what she pointed to, I couldn’t unsee it. The logo has the vector image of a woman with a bindi!”

“While a lint roller does not carry this, other products like scrub pad/sponge, sink brush, broom, bathroom wipe, stainless steel scrub, toilet brush do carry it. In 2020, such gender markers seem awkward and out of place. I sure hope the good folks at 3M take note of this legacy logo and update it”

As the post went viral, Scotch-Brite’s marketing head Anil Mtahur replied. He took note of the post and promised change

Anil Mathur said, “ You have correctly surmised that this is a legacy vector, and that it is undoubtedly time to move on from regressive beliefs. Recognising this, we started down the road to drive behavioural change externally”

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