Udayavni Special

Mercedes-Benz hopes for revival of consumer sentiment during festive season

PTI, Sep 9, 2020, 9:24 PM IST

Mumbai: German luxury carmaker Mercedes-Benz on Wednesday said it is optimistic that the gradual unlocking of markets and the festive season will revive consumer sentiment, which remains weak amid the COVID-19 pandemic.

The domestic automobile industry is facing the twin blow of deceleration in the economy and pandemic, with all categories, except tractors, reporting de-growth in August over the same period last year even as it witnessed some recovery month-on-month.

Retail sales of passenger vehicles (PV) declined 7.12 per cent to 1,78,513 units in August as compared to the same month last year, according to data released by automobile dealers’ body FADA on Wednesday.

“As markets gradually unlock with the onset of the festive season, this is also the time when customers want to celebrate and we are optimistic this in-turn will drive market sentiments,” Mercedes-Benz India Managing Director and Chief Executive Officer Martin Schwenk said in a release on Wednesday.

“At Mercedes-Benz India, we are unlocking across markets, following all the social distancing protocols and adhering to all safety and sanitisation measures,” he added.

The carmaker said it has launched a new integrated campaign ‘Unlock with Mercedes-Benz,’ which is aimed at reviving consumer sentiment ahead of the festival season.

“‘Unlock with Mercedes-Benz’ offers some of the most customised financial solutions for owning a Mercedes-Benz under the agility offer, with easy EMI and comprehensive cost of ownership options,” the company said in the release.

Under this, Mercedes-Benz C and E-class and GLC models class can be acquired at EMIs starting at Rs 39,999, Rs 49,999 and Rs 44,444, respectively, along with complimentary first-year insurance.

The rate of interest on the EMIs stands at only 7.99 per cent, Mercedes-Benz said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Karnataka cabinet decides to re-promulgate three ordinances

Babri verdict reflects “insensitiveness” on the part of the judiciary: Ex-law minister Moily

Modi, Yogi proved that they draw inspiration from violence: Siddu condemns assault on Rahul

MSP will be hiked continuously in coming years: Rajnath Singh

CBI did not probe possibility of Pakistan intel agencies’ role in Babri case: Court

Goa cops set to make two choreographers dance to their tune

UP Police releases Rahul Gandhi, Priyanka Gandhi after brief detention

Related Articles More

Kia Motors reports highest retail sales in September with Sonet leading charge

180cr UPI transactions worth Rs 3.29 lakh cr made in September: NCPI data

India’s Sep manufacturing PMI sees fastest pace of growth in over 8 years

Zomato, Swiggy get notices from Google for violating Play Store norms

I-T dept extends FY19 ITR filing deadline till Nov 30


People thronging to Nandi Hills; Could this weekend spot become COVID-19 hot spot?

Vijayapura families running funfairs stuck in city since 6 months

Pejawara seer Vishwaprasanna teertha swamiji message for babari verdict

Mangaluru: Fire guts 5 bikes in apartment building parking lot

BS Yediyurappa reacted to babri final verdict

Latest Additions

Karnataka cabinet decides to re-promulgate three ordinances

Kia Motors reports highest retail sales in September with Sonet leading charge

S Anbuvelan takes over as CEO of HAL’s Helicopter Division

Babri verdict reflects “insensitiveness” on the part of the judiciary: Ex-law minister Moily

Udupi: Tons of undesirable ‘Kargil fish’ being caught by fishermen

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.