Patanjali enters dairy business; eyes sales worth Rs 1,000 cr next fiscal


Team Udayavani, Sep 13, 2018, 2:36 PM IST

New Delhi: Baba Ramdev’s Patanjali Ayurved on Thursday announced its foray into the dairy segment by launching milk and milk-based products, including curd and cheese, targeting sales worth Rs 1,000 crore from the segment.

Besides, Patanjali had also ventured into frozen vegetable segment and has introduced products such as sweet corn, pea and potato fingers.

We are aiming to have a business of Rs 1,000 crore next fiscal. This fiscal, we would have a business of Rs 500 crore, said Baba Ramdev while addressing a conference.

The Haridwar-based firm has established a network of around 56,000 retailers.

We are targeting 10 lakh litre of daily sales, Ramdev added.

Besides regular milk, Patanjali would also introduce milk and allied products in tetra packs, he added.

The company would directly procure milk from the farmers through its network and would promote products from India-based breeds.

Our milk would be cheaper than other established brands by Rs 2, said Ramdev.

Patanjali also launched packaged drinking water under the brand name of ‘Divya Jal in different pack sizes and has plans to introduce natural mineral water and herb infused water.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Karnataka Congress MLA feeds Dalit Seer, forces him to spit food out and eats it

SC refuses to consider tour operator’s plea seeking inclusion of its name in Haj Organisers list

Udupi: Seven-year-old boy drowns in pond while playing

Saudi Arabia bans travel to 16 countries including India

Chikkaballapur: Man falls while trying to climb wall of Srinivasa Sagara dam

Heavy rain leads to traffic snarls in Gurugram

Puttur: Drug supplier arrested; Goods worth Rs 5.86 lakh seized


Related Articles More

Sensex jumps 311 points in early deals; Nifty gains over 83 points

DLF net debt dips 45 pc to Rs 2,680 cr in FY 22; aims further debt reduction in medium-term

Cooling items in hot demand; refrigerator, AC sales jump: Croma report

Davos set to host WEF Annual Meeting again Ukraine crisis climate change key focus

CNG price hiked by Rs 2 per kg; rates up by Rs 19.60/kg in two months

MUST WATCH

High tech Bust stand Inaguration at Shirva

NEWS BULLETIN 21-05-2022

We will have 2 options

Chikkamagaluru DC statement Namaz at Dattapeeta video goes viral

Kalasa Crime : CCTV Footage found


Latest Additions

Karnataka Congress MLA feeds Dalit Seer, forces him to spit food out and eats it

Bengaluru: Landlord rapes 20-yr-old woman at gunpoint; arrested

SC refuses to consider tour operator’s plea seeking inclusion of its name in Haj Organisers list

PM to lead main International Day of Yoga event at Mysuru

Indian GM Praggnanandhaa secures quarterfinal spot in Chessable Masters

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.