Udayavni Special

Royal Enfield to commence local assembly of motorcycles in Argentina


PTI, Sep 11, 2020, 11:13 AM IST

New Delhi: Royal Enfield on Wednesday said it will commence local assembly of its motorcycles in Argentina in partnership with Grupo Simpa, its local distributor in the country since 2018.

This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India, the company said in a statement.

The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires.

“To begin with, the plant will locally assemble three motorcycle models – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this month,” it added.

Commenting on the development, Royal Enfield CEO Vinod K Dasari said: “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets.”

The company has grown its international presence significantly and now has a wide retail presence across 60 countries, he added.

“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD (Completely Knocked Down) assembly plant in Argentina,” Dasari said.

Argentina, which is among the biggest mid-size motorcycle markets in Latin America, and other South American countries have been an important market for Royal Enfield.

“Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging,” he said.

Dasari said Royal Enfield is deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture.

“Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market,” he added.

Royal Enfield had set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires. Since then, it has expanded its retail network and currently has 5 exclusive stores in Argentina.

Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all Latin American countries.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Kerala records highest single-day spike of 19,577 covid cases

Haleyangadi: Two kids injured in lightning strikes

Cabinet approves Bangalore Metro Rail Project phases 2A, 2B

All-party meet: Discussions underway, decision on lockdown anytime soon

India to host first ever WBC India Championship on May 1

UGC-NET postponed in view of COVID-19 situation: Union education minister

Karnataka BJP terms Shiv Sena leader Sanjay Raut’s statement “anti-national”




Related Articles More

Dispatched over 7.2 lakh units via Indian railways in last 5 years: Maruti Suzuki

Wardwizard to start deliveries of Joy e-bikes in ongoing quarter

VW, Ford unveil SUVs at China auto show under virus controls

Toyota partners with S African fuel giant Sasol to pioneer hydrogen-powered mobility

Honda Cars recalls 77,954 units of select models to replace faulty fuel pumps

MUST WATCH

A model police station with all Covid-19 precautions set up in Mangaluru

Udayavani 20-April-2021 News Bulletin

Beer truck overturns, people fight like cats and dogs

Chikkamagaluru: Medical shop fraudulently sold 9-yo glucose packets

news bulletin 19- 4 -2021

Latest Additions

Kerala records highest single-day spike of 19,577 covid cases

Haleyangadi: Two kids injured in lightning strikes

Was Centre behind two suppliers refusing to meet Maha’s Remdesivir demand: Maha Cong

Cabinet approves Bangalore Metro Rail Project phases 2A, 2B

Reliance increases supply of oxygen to over 700 tonnes a day to COVID-hit states

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.