Udayavni Special

Salman Khan’s ”Radhe” to have ”multi-format” release in May, to open theatrically and on OTT


Team Udayavani, Apr 21, 2021, 2:39 PM IST

Source: Wikipedia

Mumbai: Superstar Salman Khan’s upcoming action-drama “Radhe: Your Most Wanted Bhai” is set to release theatrically as scheduled on May 13 and also simultaneously stream on multiple platforms.

According to a statement by Salman Khan Films and Zee Studios, the film would be available in cinema halls in “all Indian states where the theatres are operational as per COVID protocols.”

“The perfect Eid celebration! #Radhe: Your Most Wanted Bhai” releasing simultaneously on multiple platforms worldwide,” SKF”s official handle tweeted.

“Radhe: Your Most Wanted Bhai” would simultaneously stream on ZEE5 with ZEE’s pay-per-view service ZEEPlex and release on all leading DTH operators-Dish, D2H, Tata Sky, and Airtel Digital TV.

The film would also open in theatres worldwide, adhering to the COVID protocol issued by the government.

Shariq Patel, CBO, Zee Studios said the coronavirus pandemic forced the team to “innovate” their distribution strategy at a time when several states have either put an occupancy cap or completely shut down cinema halls.

“While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay-per-view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film.

“There cannot be a better film than ”Radhe” to offer the audiences who’ve been waiting for an out and out entertainer for over a year now,” Patel said in a statement.

The team is planning to release the film in over 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, and Europe.

A spokesperson from Salman Khan Films” said it was important to think “out-of-the-box” to tackle the current crisis and a multi-platform release, which would also bring relief to national exhibitors, was ideal.

“We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience.

“We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times,” the spokesperson said.

Directed by Prabhudheva, “Radhe” also features Disha Patani, Randeep Hooda, and Jackie Shroff.

Manish Kalra, Chief Business Officer, ZEE5 India said they are proud to give “Radhe: Your Most Wanted Bhai” a wide-scale release.

“We are extremely excited to partner with Salman Khan and join him in making ”Radhe: Your Most Wanted Bhai” this year’s biggest blockbuster,” Kalra said.

The film is presented by Salman Khan films in association with ZEE Studios.

“Radhe Your Most Wanted Bhai” is produced By Salma Khan, Sohail Khan, and Reel Life Production Private Limited.

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