What is govt’s strategy to communicate details about COVID-19 vaccine?


Team Udayavani, Jan 1, 2021, 11:26 AM IST

The Union health ministry has released an 88-page document detailing how information about Covid-19 vaccine will be disseminated to all people, across all states in the country.

Government has released its COVID-19 vaccine communication strategy which includes sharing information on safety and efficacy through influencers, celebrities and articles.

It also plans to disseminate information through community consultations, faith leaders and religious meetings. WhatsApp groups for school-parent communication and RWAs will also be encouraged to share the correct information.

The government’s three-pronged strategy for the Covid vaccine communication involves: managing “potential disappointment” expressed by people if demand is unmet, “addressing vaccine hesitancy” and providing information on potential risks.

The ministry will also establish a National Media Rapid Response Cell (NMRRC) to “ensure preparedness through media monitoring and social listening and respond in real time”

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