Amazon India launches ”STEP” to accelerate growth of 7 lakh sellers
PTI, Nov 16, 2020, 4:35 PM IST
New Delhi: Amazon India on Monday launched ”STEP”, a performance-based benefits programme to help the seven lakh sellers on its platform accelerate their growth.
With the launch of STEP, Amazon is introducing its revised fee structure that was earlier deferred to after Diwali. STEP simplifies the seller experience by providing customised and actionable recommendations which help sellers improve key customer experience metrics and in turn their growth, a statement said.
By improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ and more.
These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management, the statement added.
“Using customised and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, return rate, among others. Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management,” it said.
Starting December 1, 2020, all sellers on Amazon.in will get ”Standard” benefits up to March 31, 2021, and effective April 1, 2021 will be eligible for ‘Basic’, ‘Advanced’, ‘Premium’ and others based on their performance from January 1 to March 31, 2021.
All sellers will get an opportunity to upgrade their level and corresponding benefits based on their performance every quarter, it added.
“STEP empowers sellers of all sizes and tenure to drive their growth on Amazon.in by focusing on their performance on key metrics which matter to customers. STEP provides objective and transparent criteria along with benefits designed to help sellers improve their performance on these metrics in a predictable manner,” Amazon India Vice President Manish Tiwary said.
He added that the company has carefully crafted each element of the programme to ensure its sellers can provide a great customer experience and in turn, grow and be successful on Amazon.in.
The revised fees on Amazon – effective December 1, 2020 – are linked to STEP levels and include waiver on weight handling fees and lightning deal fees as part of STEP benefits, the statement said.
In addition, there will be reduction in closing fee charges for products in low price range (Rs 250-500) and zero disposal fees for items shipped from Amazon fulfilment centres, it added.
“Amazon.in has taken several initiatives this year to help its seller community of more than seven lakh sellers overcome obstacles and get their businesses back on track,” the company said.
These include free COVID-19 health insurance (offered by Acko in partnership with Amazon), on demand payment disbursement, relaxation in performance metrics, fee waivers on inventory storage fees and 50 per cent waiver on ‘Sell on
Amazon’ fees for small sellers, and deferring its marketplace fee revisions to December 2020, it added.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
MP home minister directs DGP to file FIR against Amazon officials, owner
HC proposes to reduce costs on Juhi Chawla from Rs 20L to Rs 2L in 5G lawsuit
2007 obscenity case: Mumbai court calls Shilpa Shetty ‘victim’ of Richard Gere’s act, discharges her
Related Articles More
FRL independent directors turn down Amazon’s bailout offer
Go First airline’s Twitter handle hacked
Bengaluru airport processes record cargo throughput for calendar year 2021
Indian economy has recovered ‘handsomely’ from pandemic-induced disruptions: Panagariya
Sebi bans 14 entities in Lux Industries insider trading case
Convicted murderer in Pakistan granted wish to meet mother after topping in exam from jail
Kerala police books parents of teen girl for child marriage in Malappuram
Gang dupes Railways, Metro Rail job aspirants of over Rs 1.5 crore, three held
‘Pardes mein Swades’ says Amul’s latest topical as SRK’s gesture for Egyptian fan wins internet
Jamaat-e-Islami Hind asks Muslim students not to participate in ‘Surya Namaskar’ on R-Day