Udayavni Special

Amazon India launches ”STEP” to accelerate growth of 7 lakh sellers


PTI, Nov 16, 2020, 4:35 PM IST

New Delhi: Amazon India on Monday launched ”STEP”, a performance-based benefits programme to help the seven lakh sellers on its platform accelerate their growth.

With the launch of STEP, Amazon is introducing its revised fee structure that was earlier deferred to after Diwali. STEP simplifies the seller experience by providing customised and actionable recommendations which help sellers improve key customer experience metrics and in turn their growth, a statement said.

By improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ and more.

These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management, the statement added.

“Using customised and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, return rate, among others. Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management,” it said.

Starting December 1, 2020, all sellers on Amazon.in will get ”Standard” benefits up to March 31, 2021, and effective April 1, 2021 will be eligible for ‘Basic’, ‘Advanced’, ‘Premium’ and others based on their performance from January 1 to March 31, 2021.

All sellers will get an opportunity to upgrade their level and corresponding benefits based on their performance every quarter, it added.

“STEP empowers sellers of all sizes and tenure to drive their growth on Amazon.in by focusing on their performance on key metrics which matter to customers. STEP provides objective and transparent criteria along with benefits designed to help sellers improve their performance on these metrics in a predictable manner,” Amazon India Vice President Manish Tiwary said.

He added that the company has carefully crafted each element of the programme to ensure its sellers can provide a great customer experience and in turn, grow and be successful on Amazon.in.

The revised fees on Amazon – effective December 1, 2020 – are linked to STEP levels and include waiver on weight handling fees and lightning deal fees as part of STEP benefits, the statement said.

In addition, there will be reduction in closing fee charges for products in low price range (Rs 250-500) and zero disposal fees for items shipped from Amazon fulfilment centres, it added.

“Amazon.in has taken several initiatives this year to help its seller community of more than seven lakh sellers overcome obstacles and get their businesses back on track,” the company said.

These include free COVID-19 health insurance (offered by Acko in partnership with Amazon), on demand payment disbursement, relaxation in performance metrics, fee waivers on inventory storage fees and 50 per cent waiver on ‘Sell on

Amazon’ fees for small sellers, and deferring its marketplace fee revisions to December 2020, it added.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Pakistan fails to nab 19 most wanted LeT terrorists even 12 years after 26/11 attack

Speculation rife in Karnataka as CM convenes meeting of cabinet, MPs

Farmers’ protest: Vigil stepped up in Delhi’s bordering areas, vehicles being checked

Khattar hits out at Amarinder, tells him to stop ‘inciting’ innocent farmers

PM Modi to visit Serum Institute of India in Pune on Saturday

Militant attack in J&K, two security personnel killed

WhatsApp OTP scam: What is it and how to stay safe?



Related Articles More

Economic recovery stronger than expected, need to be watchful of demand sustainability: Das

Operations at PSU banks partially hit due to trade union strike

Centre approves amalgamation of Lakshmi Vilas Bank with DBS Bank India Ltd

Sensex plunges 695 pts on profit-booking; Nifty drops below 12,900

Fee on money transfers for US, doesn’t apply to India: Google Pay

MUST WATCH

Madhavashankara name for Mangalore airport: Shri Sugunendra Tirtha Swamiji

Centuries-old Tuluva ritual of ‘Bhoomipuje Gaddekori’ still performed at Palthadi Village in Puttur

A bike rider dies in a lorry crash : The scene of the accident was captured on CCTV

Moodbidri: Four people drowned in Shambhavi river

1348 new vented dams in K’taka’s coastal districts: J.C. Madhu Swamy

Latest Additions

Chinese Premier Li to Attend SCO Heads of Govt Meeting Hosted by India on November 30

Phone Call Row: RJD Chief Lalu Prasad Shifted from Hospital Director’s Bungalow to Paying Ward

India, Nepal Agree to Advance Ties as Foreign Secretary Meets Nepalese Top Leadership

Former Assam CM Tarun Gogoi Cremated With Full State Honours in Guwahati

UP govt extends ban on strikes in state departments for 6 months

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.