boAt withdraws sponsorship for Canadian Punjabi singer Shubh’s India tour
Team Udayavani, Sep 20, 2023, 12:30 PM IST
Credit: Instagram/ shubhworldwide
Consumer electronics company boAt on Tuesday said it has decided to withdraw sponsorship of Canada-based Punjabi singer Shubh’s upcoming tour to India over certain remarks he made earlier this year.
‘At boAt, while our commitment to the incredible music community runs deep, we are first and foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,’ the company said in a post on social media platform X.
Bhartiya Janata Yuva Morcha has raised objections claiming that Shubh allegedly showed support for Khalistanis by posting a distorted map of Kashmir.
Shubhneet Singh, popularly known as Shubh, is scheduled to perform during the Cruise Control 4.0 event in Mumbai from September 23-25.
Cricketer Virat Kohli had recently unfollowed Shubh on social media app Instagram.
The announcement by boAt came on a day when tensions between Canada and India flared up after Canadian Prime Minister Justin Trudeau alleged the involvement of ‘agents of the Indian government’ in the killing of a prominent Sikh separatist leader in Surrey in June, claims outrightly rejected by New Delhi as ‘absurd’ and ‘motivated’.
Canada and India have expelled a senior diplomat each amid the escalation of the tensions.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Bollywood actor Shahid Kapoor rents out Mumbai apartment for Rs 20 lakh/month
Threat messages to Salman Khan: 24-year-old song writer held from Raichur
FIR against production house of Kannada movie and 2 others for felling of trees in forest land
Film director Ram Gopal Varma booked for posting ‘morphed’ images of Andhra Pradesh CM on social media
Mission Impossible 8: Tom Cruise shares action-packed trailer; release date announced
MUST WATCH
Latest Additions
Vitla: Car transporting schoolchildren overturns after brake failure; students injured
Mangalore University hikes fees for undergraduate and postgraduate students, sparking concerns
Thekkatte: Serial collisions involving tipper truck causes traffic snarl
Renowned Mysuru Yoga Guru Sharath Jois passes away
Mangaluru: Parked scooter stolen from Tagore Park, case filed
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.