Bournvita sugar content row: NCPCR asks health drink brand to remove ‘misleading’ ads


Team Udayavani, Apr 26, 2023, 2:51 PM IST

Apex child rights body NCPCR on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all ”misleading” advertisements, packaging and labels after a video claimed that the health drink has high sugar content.

In a notice to the confectionery major, the National Commission for Protection of Child Rights (NCPCR) also asked it to send within seven days a detailed explanation or report to apprise the panel on the matter.

The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.

Though the influencer, Revant Himatsingka, deleted the video from all platforms after being served a legal notice by Mondelez India, it had already raked up around 12 million views and was widely circulated.

The NCPCR said it has received a complaint alleging that Bournvita promotes itself as a health drink improving children’s growth and development but it contains high percentage of sugar and other substances that might impact a child’s health.

In the notice to Deepak Iyer, president-India, Mondelez International, the child rights body said,” The commission in this regard observes that the product manufactured by your company is misleading the customers through it product packaging and advertisements. The commission observes that your product’s labelling, packaging, display and advertisement claims are misleading for the general public.” The product’s labelling and packaging also fails to acknowledge the correct information regarding the contents used in the Bournvita health drink, the NCPCR said.

It asked Mondelez International to review and withdraw all ”misleading advertisements, packaging and labels, and further send a detailed explanation/report to apprise the commission in the said matter within seven days”.

Responding to the viral videos, Bournvita had earlier said that over the last seven decades, it has ”earned the trust of consumers in India by being a scientifically formulated product that adheres to quality standards and complies with the laws of the land”.

”We would again like to reinforce that the formulation has been scientifically crafted by a team of nutritionists and food scientists to offer the best of taste and health. All our claims are verified and transparent and all ingredients have regulatory approvals. All the necessary nutritional information is mentioned on the pack for consumers to make informed choices,” a Bournvita spokesperson had said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Heavy Rainfall: Red alert issued for 6 districts in Karnataka including DK and Udupi

Holding Pak responsible for terror not sufficient, need to go for self-introspection: Jitendra Singh

Assembly bypolls: INDIA bloc win big with 10 seats, BJP bags 2, Independent 1

India crush Zimbabwe by 10 wickets in 4th T20I, take unassailable 3-1 series lead

Satellite images suggest architectural wealth beneath Mahabodhi temple in Bodh Gaya: Officials

Jammu & Kashmir political parties oppose Centre’s move to give more powers to Lt Guv

Rajnath Singh discharged from AIIMS

Related Articles More

Holding Pak responsible for terror not sufficient, need to go for self-introspection: Jitendra Singh

Teaching law in regional languages can improve access to legal system: CJI

Assembly bypolls: INDIA bloc win big with 10 seats, BJP bags 2, Independent 1

Eight crore new jobs in last 3 to 4 years: PM Modi

Modi govt’s betrayal of J-K continues: Cong on Centre vesting more powers in L-G

MUST WATCH

Elephant attack

Anant Ambani Wedding

BJP & Congress members clash

Aparna Vastarey

Kalaripayattu Meenakshi Amma


Latest Additions

Mangaluru: Minister Lakshmi Hebbalkar pays surprise visit to MSPC

Heavy Rainfall: Red alert issued for 6 districts in Karnataka including DK and Udupi

Holding Pak responsible for terror not sufficient, need to go for self-introspection: Jitendra Singh

Teaching law in regional languages can improve access to legal system: CJI

UP bride calls off wedding after guests argue over sitting in front of cooler

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.