#BoycottTanishq trends on twitter after the jewellery brand shows interfaith marriage in latest ad

Team Udayavani, Oct 13, 2020, 2:10 PM IST

Recently, #BoycottTanishq has been trending on the microblogging site after the jewellery brand Tanishq released its new ad which is about interfaith marriage.

The 45-second commercial released by Titan group’s jewellery brand Tanishq shows a Muslim family celebrating the baby shower of their Hindu daughter-in-law.

The YouTube description of the commercial reads: “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, and cultures.”

Soon after, netizens trolled it for promoting inter-religion marriage and demanded a ban on it. Many even shared controversial tweets saying that the ad is showing ‘love jihad’.

Please @TanishqJewelry also show an ad where a muslim woman celebrates eid with her hindu in-laws.

Also hire few dozen exxtra security guards around your showrooms and offices because that offense generally tends to become deadly. #BoycottTanishq https://t.co/ImACJ3mFEs

— Maddy (@jai_in_) October 12, 2020

#BoycottTanishq
many brands are doing this why, why they want to destroy Hinduism.
Tanishq jewelry is promoting diwali ad in which hindu girl is married to a muslim and got pregnant and also showing that muslim are peaceful in religion and promoting love jihad openly.

— FilmySoup (@FilmySoup) October 12, 2020

This is Bizarre, highly objectionable and normalising #LoveJihad I want to know who directed this Ad and who wrote ? Pull this AD down #BoycottTanishq https://t.co/TNl44KJ0DC

— Geetha Kothapalli (@Geethak_MP) October 12, 2020

#BoycottTanishq

Any company that promotes Love Juhad is Anti Hindu.

Buying from @TanishqJewelry will be like funding of killing Hindu Daughters.

DONT BUY FROM TANISHQ JEWELRY THIS FESTIVE SEASON.

WE LOVE OUR DAUGHTERS, WE HATE LOVE JIHAD PROMOTERS.#BoycottTanishq https://t.co/vfeKpUZk5P

— Me Indian ?? (@PRacheni) October 12, 2020

However, after the heavy backlash Tanishq has now withdrawn the commercial