Bunge India seeks to clear ‘unhealthy’ tag from vanaspati


PTI, Oct 22, 2021, 9:54 AM IST

Credit: iStock Photo

 

The Indian arm of global agribusiness and food company, Bunge, on Thursday said it is seeking to clear the “unhealthy” tag from vanaspati to reach health-conscious families that have switched to other options and announced that the edible oil sold under the brand name Dalda is now trans fat-free.

Trans fat, a form of unsaturated fat associated with a number of negative health effects, is the key reason for which consumers have switched to healthier options in place of vanaspati.

Bunge acquired the 75-year-old iconic Dalda brand in 2003 from Unilever.

“We have been reducing the trans fat level in Dalda gradually and now we have achieved to bring it below one per cent from three per cent in the recent past. According to Indian food standard norms, if it is below one per cent, it can be called trans fat free.”

“We have done this without impacting the traditional taste,” Bunge India General Manager (marketing) Milind Acharya said.

He said the company is also working to make its other vanaspati brands such as Gagan trans fat free to better its market share in the overall edible oil market.

He claimed that Bunge India commands around 47 per cent market share in the country’s vanaspati market but did not reveal other financial details.

Vanaspati currently commands around 10 per cent of the total edible oil market of India.

Acharya acknowledged that the absolute volume of vanaspati had not shrunk, but in percentage terms it has come down over the past many years.

Vanaspati is the cheaper option compared to ghee and used by the mass market due to affordability but with inflation, prices had shot up in excess of 60 per cent in the past few months.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

291 new COVID-19 cases, 8 deaths in Karnataka

Stricter norms for int’l passengers to be effective from Tuesday midnight

Cyclonic storm likely to hit Odisha, Andhra coasts on Saturday morning: IMD

Declining trend in Covid cases, but surge cannot be ruled out as virus continuously evolving: Govt

Karnataka likely to seek Rs 1,100 crore rain relief from centre: Revenue Minister Ashoka

Shivamogga: Pick-up truck mows down two brother who tried to stop cattle trafficking

Udupi: Mandatory one week quarantine for international arrivals in the district


Related Articles More

New Bill on cryptocurrency to be introduced after Cabinet approval: Sitharaman in Rajya Sabha

Retail inflation for industrial workers rises marginally to 4.5 pc in Oct

Six out of 10 companies adopted ‘work from home’ policy post COVID-19 relaxations: Survey

Star Health raises Rs 3,217 cr from anchor investors ahead of IPO

RBI supersedes board of Reliance Capital; appoints administrator

MUST WATCH

Hit and Run Case at Thirthahalli

This graft doctor has a medication to help alleviate burns.

Is Kasturirangan Survey Scientific !?

NEWS BULLETIN 30-11-2021

Farmers Protest Against Udupi – Kasaragod 400 KV Power Line


Latest Additions

291 new COVID-19 cases, 8 deaths in Karnataka

Stricter norms for int’l passengers to be effective from Tuesday midnight

India, New Zealand arrive in Mumbai for second Test

Cyclonic storm likely to hit Odisha, Andhra coasts on Saturday morning: IMD

Declining trend in Covid cases, but surge cannot be ruled out as virus continuously evolving: Govt

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.