Dunki vs Salaar row: PVR INOX, Miraj favouring ‘Dunki’, won’t release ‘Salaar’ in their south halls: Hombale Films
PTI, Dec 20, 2023, 6:52 PM IST
Mumbai: The makers of “Salaar: Part 1 – Ceasefire” on Wednesday said they won’t screen their film in PVR INOX and Miraj Cinemas theatres in the south because the multiplex chains are favouring Shah Rukh Khan’s “Dunki” over the Prabhas-starrer.
“Dunki”, presented by JIO Studios, Red Chillies Entertainment and Rajkumar Hirani Films, will hit the screens on Thursday, a day before Hombale Films’ “Salaar”.
While PVR INOX was unavailable for comment, Miraj Cinemas declined to comment on the matter right now.
A spokesperson for Hombale Films said PVR INOX and Miraj Cinemas had promised the banner that both “Salaar” and “Dunki” would get “equal showcasing”, a promise they are not honouring.
“Because of unfair showcasing to ‘Salaar’, we will not be releasing in PVR INOX, MIRAJ in southern states. We have been discussing it with them for the last two days. “They have opened all shows/screens for ‘Dunki’ alone which was against what they had agreed. They had agreed that they would give equal showcasing when discussed but now they are not doing so,” the spokesperson for the production house said in a statement.
Hashtags like #BoycottPVRInox and #BoycottPvrAjayBijli also started trending on X.
Set in the fictional city of Khansaar, “Salaar” revolves around two friends Deva and Vardha, played by Prabhas and Prithviraj Sukumaran, who end up becoming arch rivals. Directed by Prashanth Neel, the film will be released in Telugu, Kannada, Tamil, Malayalam and Hindi.
“Dunki”, a comedy drama based on an illegal immigration technique ‘donkey flight’, is directed by Rajkumar Hirani.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Diljit Dosanjh makes history, sells out ‘largest ever Punjabi show outside India’
Samantha Ruth Prabhu announces new film ‘Bangaram’ on her birthday
Sonu Sood retrieves WhatsApp account after 61 hours
Prabhas, Deepika’s ‘Kalki 2898-AD’ gets new release date
Eminem to soon release 12th studio album ‘The Death of Slim Shady’
MUST WATCH
Latest Additions
ISRO releases ISSAR 2023 report on vulnerability of space assets to collisions
Hunasagi: MLA Bairati Basavaraj’s car overturned
No CM can remain absent for long, it’s against national interest: Delhi HC on Kejriwal
Cricket for the Blind: A Transformative Journey Empowering Visually Impaired Athletes
China lifts restrictions, gives all clear nod for Tesla cars as Musk lobbies hard in surprise visit to Beijing