First edition of TVS MotoSoul to be held this October in Goa

Team Udayavani, Aug 5, 2019, 3:39 PM IST

TVS Motors has announced a global event named MotoSoul for performance motorcycle enthusiasts. The event has been scheduled between 18th & 19th October, 2019 in Vagator, Goa. It is to be held in association with TVS Racing – the factory racing team of TVS Motor Company.

MotoSoul aims at establishing a strong connect with Apache Owners Group as well as performance motorcycle enthusiasts across the world to celebrate their love for motorcycles. The event will be held annually with MotoSoul 2019 being the first edition.

Commenting on the new initiative Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said “MotoSoul is our flagship initiative to create a differentiated platform for our global brand – TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance.  MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.”

MotoSoul will host an array of racing and adventurous activities, interactive sessions with national, international racing champions and TVS R&D. The event will also witness a host of fun activities including gala nights on both the days. MotoSoul will see exclusive showcase of exciting products from the stables of TVS Motor Company.

MotoSoul 2019 early bird online registrations have commenced two days before on July 31 at www.tvsapache.com/MotoSoul