Udayavni Special

Flipkart to offer customers ”touch and feel” experience


Team Udayavani, Feb 14, 2020, 6:44 PM IST

Kolkata: E-commerce major Flipkart is contemplating to go for partnership with local stores offering its customers a “touch and feel” experience, at least for some products, as online commerce continues to be minuscule in the overall Indian retail industry.

The move comes close on the heels of Reliance planning grocery foray taking local Kirana stores onboard.

Walmart-owned Flipkart has already established a delivery model using local Kirana stores and onboarded some 27,000 stores across 700 cities.

Now, Flipkart proposes to have authorized “buy zones” where a customer can walk in and check a product but he or she has to order it online, a company official said on Thursday.

“Our pilot project was successful in Hyderabad with mobiles where we partnered with local Kirana stores for a touch and feel the experience. But the order has to be taken online from a kiosk installed there,” Flipkart chief corporate affairs officer Rajneesh Kumar said.

Now, the e-commerce major plans to expand this localized partnerships in other parts of the country, he said.

Flipkart and Amazon now face the heat of the Competition Commission of India’s probe against them for alleged malpractices including deep discounting and tie-up with preferred sellers.

“Online market accounts for only 3 percent of the total retail market in the country,” Kumar said.

In fashion, tie-ups with local tailors had offered huge benefits to e-commerce companies in a sharp reduction in the number of returns.

In the mobile category, pure online brands had moved to offline brick and mortar stores to expand their base and protect their margins.

On Thursday, Flipkart organized a workshop for MSMEs in Kolkata, a part of a series of programs to help the enterprises leverage e-commerce to grow their business.

Kumar said the move will help deepen the base of products on the marketplace platform.

Top News

Accident caused by cattle: STF reveal chain of events leading to Dubey’s killing

Grad, PG exams only for final sem in K’taka; intermediate sem students to be promoted

India’s Covid-19 fatality rate falls to 2.72%: Govt

‘Respond by July 22 or face permanent ban’: MEITY issues notice to Tik Tok, other Chinese mobile apps

Six succumb to Covid-19 in Dakshina Kannada; death toll at 36

In Vikas Dubey’s encounter, netizens see a movie plot for Rohit Shetty

BSY to self quarantine after driver tests Covid +ve





Related Articles More

Flipkart signs MoU with Karnataka govt to promote local art, craft and handlooms

KSRTC planning 1 year leave for employees

UK court extends Nirav Modi’s judicial remand to Aug 6

ED attaches over Rs 2,200 crore assets of Rana Kapoor, others in Yes Bank PMLA case

Supportive e-commerce policy for gem, jewelry to drive online purchases: GJEPC




MUST WATCH

Self-imposed lockdown in Urwa market

Installation of wire-mesh fence on Netravati bridge begins

Special pooja offered at Kudroli Gokarnath temple for Janardhan Poojary’s recovery

Instagram’s ‘Reels’: Good news for ex-Tik Tok stars

Don’t panic, says COVID survivor


Latest Additions

Jewargi Cong MLA tests Covid-19 positive

NIA takes up probe in Kerala gold smuggling case; lodges FIR

Shipping ministry issues draft ‘Aids to Navigation Bill’ to replace 90-yr old law

Accident caused by cattle: STF reveal chain of events leading to Dubey’s killing

Over 5.80 lakh Indians have returned under Vande Bharat mission: MEA

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.