HBO, WB television channels to be discontinued in India

Team Udayavani, Oct 16, 2020, 9:19 AM IST

WarnerMedia said it’ll discontinue its movie and entertainment channels HBO and WB in India, Pakistan, Bangladesh and Maldives on December 15.

The company cited “dramatic market shift in the pay-TV industry” for the closure of the channels, which had been running for over a decade. WarnerMedia will continue to offer Pogo and Cartoon Network in India and distribute CNN International.

As reported by Tech Crunch, While HBO is a household name in the U.S. and several other developed markets, in India and other South Asian nations, its audience size remains tiny.

Times Internet’s Movies Now, Star Movies and Sony Pix had a considerably large viewership than HBO in India last month, according to Broadcast Audience Research Council, India’s ratings agency.