Udayavni Special

Hero MotoCorp launches new edition of Splendor


PTI, Oct 19, 2020, 6:54 PM IST

Two-wheeler market leader Hero MotoCorp on Monday launched a new edition of its iconic Splendor motorcycle priced at Rs 64,470 (ex-showroom Delhi).

A first-of-its-kind initiative in the motorcycle category, the new edition of Splendor can be customised with the graphics of customer’s choice at the time of purchase, Hero MotoCorp said in a release.

The unique concept is a result of the company’s innovative ‘Hero CoLabs’ contest.

Launched on April 7 this year, Hero CoLabs provided the ideal platform to enthusiasts, brand fans, students and professionals to showcase their creativity and design skill, it said.

As part of the contest, participants from across the country created graphic design themes for the Splendor+ motorcycle. Out of the thousands of entries, the top three designs have been put into production, said the release.

“This is an excellent example of Hero MotoCorp’s new Vision and Mission of moving ahead with a collaborative approach and achieving synergy between the digital and physical world. Within five months, we have put the winning designs, from the contest, into production and made them available to our customers. We will continue to bring more such creative initiatives in the future,” said Malo Le Masson, Head of Strategy, Hero MotoCorp.

These three designs are now available to customers to choose from and have one of them installed on their new motorcycle, the automaker said, adding customers can choose to purchase the motorcycle without any graphics as well.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

K’taka COVID-19 update: 1330 new cases, 886 discharges, 14 deaths on Nov 30

Indian Navy successfully test-fires naval version of BrahMos missile

Rotary members organise inter-State bike ride; aim to raise Rs 3cr for COVID-19 vaccine fund

Cyclone likely to hit Tamil Nadu on December 4, warns IMD; second time in a week

NCP leader Rekha Bhausaheb Jare dies after throat slit in road rage incident

Ill-informed, unwarranted’: India condemns Canadian PM Justin Trudeau’s comments on farmers’ protest

Chennai volunteer’s illness not due to COVISHIELD vaccine dose, clarifies SII



Related Articles More

Toyota Kirloskar logs 2.4 pc rise in November sales

GM veteran to head Ola Electric’s manufacturing and ops

Royal Enfield: Book tells story behind making of Indian biking giant

Omega Seiki plans to launch electric tractor, cargo pick-up truck as part of expansion plan

Ather Energy discontinues Ather 450 scooter, replaces it with 450X, 450 Plus trims

MUST WATCH

Boat tragedy: Dead body of one fishermen found

Mangaluru: Six fishermen missing after boat overturns

Leaving Kannada language in the nameplate of Krishna Math : Severe objection by Kasapa

What is the importance of Ayurvedic medical system in treating diseases?

Success story of a couple In Agriculture | Integrated Farming

Latest Additions

Congress to Oppose Love Jihad, Cow Slaughter Laws if Introduced in Karnataka, Says Siddaramaiah

K’taka COVID-19 update: 1330 new cases, 886 discharges, 14 deaths on Nov 30

Indian Navy successfully test-fires naval version of BrahMos missile

Bagalkote: Mahalingapura councillor says she had miscarriage after being shoved by MLA Savadi

Eight Infants Die at Shahdol Hospital in Madhya Pradesh in 4 Days, Probe Ordered

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.