Udayavni Special

How Big Worldwide Casinos are Targeting Indian Players


Team Udayavani, Feb 18, 2021, 9:18 AM IST

Image Credit: Unsplash

The official rules and regulations surrounding casino gaming in India are not as clear as they perhaps should be. However, that hasn’t stopped those inside the country from getting involved, and also some of the biggest names in the world targeting the area in a bid to win custom off players.

Thanks to this targeting, those sitting in their homes around India can enjoy such things as the Teen Patti real cash game, Andar Bahar, and of course many more top casino titles.

But in a bid to get Indian players on board, what are the big casino names doing to make their service as good as possible, and also as tailor-made to India as it can possibly be?

The Ability to Play in Rupees

This is incredibly important for Indian players and has definitely stopped others from playing in the past. Gone are the days where you would need to keep up to date with the latest international news to see how currencies were comparing and work out if you wanted to play in dollars or euros.

There are some casinos that do not offer Rupees, but now we are seeing this available with others, it is highly likely that everyone will have to follow suit.

Those who choose not to will struggle to attract new customers when Rupees can be used with other companies.

Indian Payment Methods

How people pay is just as important as what they pay in, and this comes back to feeling safe and secure online.

If you use a familiar, well-known Indian payment method, you are going to instantly feel safe compared to using something new to convert and get your dollars or euros before going to play.

Over the past few years, many casinos have allowed their Indian users to pay with Indian companies such as Paytm and PhonePe when paying money into their accounts. People use these for other aspects of their life, so will feel incredibly comfortable using them for casino gaming.

Again, not everyone offers this, and if you combine that with no Rupees, all of a sudden, new Indian players have two reasons why they may avoid a particular casino in the future.

Familiar Games

So, after securing Indian players by offering them the chance to play in Rupees and deposit money using a method they are familiar with, casinos now need to give them something to play. Some games are popular worldwide, such as blackjack and roulette, it doesn’t matter where you are from, you will know and probably like these.

Then, we are seeing the inclusion of games that are popular in India, or wider, popular in Asia. These won’t appeal to European or American customers but will appeal to those in India. Games such as Andar Bahar and Teen Patti lead the way here, and this is something else that is specifically in place for players from India.

When you put all three of these together, you realize just how much casinos value India and the players in the country. 

 

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