HTC launches U Series of Smartphones in Bengaluru

Team Udayavani, Feb 22, 2017, 11:33 AM IST

Bengaluru: HTC Corporation, an innovator in mobile and virtual reality technology, on Tuesday unveiled HTC U Ultra and HTC U Play smartphones for Indian market in Bengaluru. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of megapixel and ultrapixel camera technology on the front to provide vivid light, color and detail. The HTC U Ultra is priced at Rs. 59,990 whereas HTC U Play is priced at Rs. 39,990.

The HTC U Ultra and HTC U Play come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from March 6, 2017 to May 31, 2017. HTC U Ultra and HTC U Play will be available in Indian market from March 06 and mid-March 2017 respectively.

Unveiling the new range, Faisal Siddiqui, President-South Asia, HTC said, “ the launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial Intelligence integration for the discerning customer looking for a premium product with a global appeal”.

The HTC U Ultra comes equipped with the dual display, HTC sense companion, U sonic and voice recognition. The device has Boom SoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main camera to deliver less blur, faster focus, better photos at night.

HTC U Ultra and U Play comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2” perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixelTM front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.

HTC U Ultra Sapphire Blue