Udayavni Special

Mahindra’s post on Kellogg’s ‘upma’ goes viral


Team Udayavani, Sep 20, 2021, 12:26 PM IST

Business tycoon Anand Mahindra posted a meme on the American multinational food manufacturing company, Kellogg’s ‘upma’ and the internet can’t keep quite.

The caption read, “Kellogg’s came to India challenging that they will change the breakfast habits of all Indians. 10-years later, this happened.”

Mahindra wrote, “Kellogg’s has been here for longer than a decade. So this is dated but the meme is going around now. And the sentiment endures.” “Never underestimate the power of our local ‘champions’,”

As per the company’s website, Kellogg India opened its first manufacturing plant in Mumbai. Since its inception, the brand has aimed to target the breakfast market with easy-to-make cereals and convenience foods. In its attempt to adapt to the local market and create edibles that are more suited to the Indian palate, Kellogg India launched its breakfast product Kellogg’s Upma early last year.

 

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