Myntra gets master distribution rights for American fashion brand ‘bebe’ in India
PTI, Jun 1, 2022, 8:40 AM IST
Flipkart group firm Myntra Jabong has been granted the master distribution and management rights for US-based women’s fashion brand ‘bebe’, according to a statement.
As part of the licensing agreement, Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors.
The San Francisco-based fashion marquee brand will cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India, particularly targeting the urban and fashion forward cohort, spread across the country’s metros and tier 1 cities.
“This association will eventually help bebe to establish a customer base in India,” said Manohar Kamath, CXO and Chief – House of Brands, Flipkart Group.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Stock markets stage strong rebound after 4 days of slump, Sensex rallies 599 pts
PHF Leasing Limited raises $10 Mn through a mix of equity and debt
CCPA asks FSSAI to probe claim of Nestle adding sugar to baby products
Markets tank in early trade as Middle East tensions flare-up
Tesla shares tumble below $150 per share, giving up all gains made over the past year
MUST WATCH
Latest Additions
2 Indian students killed in Scottish waterfall accident
M’luru: Hotelier approaches consumer court after car filled with diesel instead of petrol
Low back pain, depression, headaches main causes of poor health: Study
Can AI Read Our Minds? And Should We Be Worried About It?
Lok Sabha Elections 2024: Zero voter turnout in 6 Nagaland districts amid shutdown call by ENPO over separate territory demand