Reserve Bank to evaluate impact of ”RBI Kehta Hai” campaign


Team Udayavani, Nov 1, 2020, 2:43 PM IST

Mumbai: The Reserve Bank will evaluate the impact of multi-media public awareness campaign ”RBI Kehta Hai”, which was launched in 14 languages to educate the public about safe banking and financial practices.

”RBI Kehta Hai” was the first even 360 degree campaign initiated by the central bank using all mass media, including media such as television, radio, newspapers, hoardings, web banners, gifs, social media and SMS.

In order to evaluate the impact of the public awareness campaign, the RBI has invited Expression of Interest (EoI) from eligible companies and other entities which have successfully completed at least five similar projects.

The RBI had launched the multi-media campaign with a view to create awareness among common man about good practices, regulations and initiatives in banking and financial sector.

As part of the campaign, messages have been launched on basic savings bank deposit accounts, customer liability in unauthorised electronic banking transactions, safe digital banking practices, banking facilities for senior citizens, banking ombudsman scheme, and cyber security, among others.

As per the EoI document, the selected firm will have to propose a methodology for conducting comprehensive scientific outcome analysis of the impact of public awareness campaigns, and conduct an in-depth analysis of the effectiveness of the media platforms used, besides other objectives.

The document further said companies, NGOs, voluntary agencies or public trusts participating in the EoI should have a turnover of at least Rs 2 crore from “Impact Evaluation/Surveys Business” in each of the last three financial years — 2017-18, 2018-19 and 2019-20.

Besides, the agencies involved in the public awareness campaigns of RBI cannot participate in the EoI.

The document said the RBI’s awareness campaign is one of its kind due to the kind of infrastructure and planning required for nationwide reach while ensuring the last mile connectivity.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Bengaluru: Hurt by wife’s demands for luxury, man hangs himself

Kerala Minister unfurls national flag upside down; BJP seeks his resignation

Meet Methuselah, the oldest living aquarium fish

Karkala: Auto driver killed, passenger seriously injured in car-autorickshaw collision

Yuvraj Singh, Hazel Keech blessed with baby boy

Modi wears Uttarakhand cap, Manipur stole this R-Day

Telugu star Chiranjeevi tests positive for COVID-19


Related Articles More

RBI-monitored takeover process complete: Crisis-hit PMC Bank branches to operate as USFBL branches

Consumer goods giant Unilever cutting 1,500 management jobs

FRL independent directors turn down Amazon’s bailout offer

Go First airline’s Twitter handle hacked

Bengaluru airport processes record cargo throughput for calendar year 2021

MUST WATCH

Karnataka Tableau | Republic Day Parade 2022

KS Eshwarappa talk about Siddaramiah and DK Shivakumar

Hon’ble President Ram Nath Kovind’s Message on the eve of Republic Day 2022

PSI Shivananda Gudaganatti video viral

The bridegroom paid homage to Kafidore Siddhartha Hegde on the wedding day


Latest Additions

Bengaluru: Hurt by wife’s demands for luxury, man hangs himself

Nine days after surgery for broken jaw, Beth Mooney set for one-off women’s Ashes test

Biden’s big test: Proving he can rally allies against Putin

Steve Carell, John Krasinski to reunite for Paramount’s film ‘If’

Omicron survives much longer on plastic, skin than earlier coronavirus variants: Study

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.