Udayavni Special

Reserve Bank to evaluate impact of ”RBI Kehta Hai” campaign


Team Udayavani, Nov 1, 2020, 2:43 PM IST

Mumbai: The Reserve Bank will evaluate the impact of multi-media public awareness campaign ”RBI Kehta Hai”, which was launched in 14 languages to educate the public about safe banking and financial practices.

”RBI Kehta Hai” was the first even 360 degree campaign initiated by the central bank using all mass media, including media such as television, radio, newspapers, hoardings, web banners, gifs, social media and SMS.

In order to evaluate the impact of the public awareness campaign, the RBI has invited Expression of Interest (EoI) from eligible companies and other entities which have successfully completed at least five similar projects.

The RBI had launched the multi-media campaign with a view to create awareness among common man about good practices, regulations and initiatives in banking and financial sector.

As part of the campaign, messages have been launched on basic savings bank deposit accounts, customer liability in unauthorised electronic banking transactions, safe digital banking practices, banking facilities for senior citizens, banking ombudsman scheme, and cyber security, among others.

As per the EoI document, the selected firm will have to propose a methodology for conducting comprehensive scientific outcome analysis of the impact of public awareness campaigns, and conduct an in-depth analysis of the effectiveness of the media platforms used, besides other objectives.

The document further said companies, NGOs, voluntary agencies or public trusts participating in the EoI should have a turnover of at least Rs 2 crore from “Impact Evaluation/Surveys Business” in each of the last three financial years — 2017-18, 2018-19 and 2019-20.

Besides, the agencies involved in the public awareness campaigns of RBI cannot participate in the EoI.

The document said the RBI’s awareness campaign is one of its kind due to the kind of infrastructure and planning required for nationwide reach while ensuring the last mile connectivity.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Modi to lay foundation stone for new Parliament Building on Dec 10

Agri minister Tomar tells farmer unions that Centre committed to talks at fifth round of meeting

Sandalwood drug case: Court permits CCB sleuths to collect hair samples of accused

Covaxin a 2-dose anti-coronavirus vaccine, Anil Vij got only 1st dose: Union health ministry

Many of the BJP people are associated with Rajinikanth now: Dinesh Gundu Rao

Union ministers meet farmers’ groups to break deadlock over agri laws

Vaccines will be no magic bullet for Covid-19 crisis, says WHO



Related Articles More

Air India pilot bodies advise members not to participate in disinvestment process

Elon Musk tops Fortune Businessperson of the Year 2020

India Economy Likely to Contract by 10% in FY21, Says Former Planning Commission Member Abhijit Sen

ADB approves $190 mn loan to upgrade Bengaluru’s power distribution system

Allowing corporates to start banks is internal panel’s suggestion not RBI’s view, says Das

MUST WATCH

Karnataka bandh over Maratha board | Udayavani

M’luru boat tragedy: Search operation still on for Ansar’s body

Deer falls into well, rescued

Without sulking from his illness, this young man changed his life through agriculture

State government must immediately bring in anti-cow slaughter law: Sri Vishwa Prasanna Tirtha Swamiji

Latest Additions

Modi to lay foundation stone for new Parliament Building on Dec 10

Chahal playing was within rules but don’t agree with concussion substitutes: Gavaskar

Agri minister Tomar tells farmer unions that Centre committed to talks at fifth round of meeting

GHMC polls: BSY congratulates Telangana BJP workers

Sandalwood drug case: Court permits CCB sleuths to collect hair samples of accused

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.