Sabyasachi faces troll with the new mangalsutra ad


Team Udayavani, Oct 28, 2021, 1:13 PM IST

Designer Sabyasachi Mukherjee is facing unending trolls online after the luxury label shared images of his new line ‘Intimate Fine Jewellery’ collection.

Sabyasachi’s official Instagram feed shared a series of photos of models wearing the brand’s newly launched mangalsutras.

The Royal Bengal Mangalsutra, which is part of the designer’s intimate jewellery collection, is worn by heterosexual and same-sex couples in the promotional advertisement. The models are clad in intimate attire and wearing a mangalsutra in these photographs.

 

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A post shared by Sabyasachi (@sabyasachiofficial)

The ad campaign has now been labelled ‘obscene’ by a part of the internet. Several people turned to social media to express their displeasure with the advertisement, claiming that it is an attack on Hindu culture and damages religious emotions.

 

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