Samsung gets Galaxy S23 orders worth Rs 1,400 cr on first day of pre-booking

PTI, Feb 7, 2023, 8:44 AM IST

Electronics major Samsung has received orders for around 1.4 lakh units of its premium smartphone Galaxy S23 worth a total of Rs 1,400 crore on the first day of its pre-booking for the device, a senior company official has claimed.

Samsung India, Senior Vice President for Mobile Business, Raju Pullan told PTI that the pre-booking for Samsung Galaxy S23 is almost twofold compared to the previous version of the smartphone Galaxy S22.

”We have clocked almost 1.4 lakh units as pre-book in the first 24 hours and this is almost two times of Galaxy S22. With an average price of about a lakh of rupees, the turnover on a free book is almost Rs 1,400 crore within 24 hours,” he said.

Samsung will continue pre-booking Galaxy S23 smartphones till February 23. The launch price of Galaxy S23 series in India is in the range of Rs 75,000 to Rs 1.55 lakh per piece.

The company has announced that Galaxy S23 will be manufactured at its Noida plant. The older Galaxy S Series smartphones were manufactured at Samsung’s Vietnam factory and the company imported them for sale in India.

Samsung’s moved to make Galaxy S23 in India after Finance Minister Nirmala Sitharaman announced the removal of duty on the import of camera lenses, which is one of the key unique selling propositions of Galaxy S series smartphones.

The phone will come with a set of five cameras with sensors in the range of 12 megapixels to 200 megapixels.

Samsung has priced the Galaxy S23 series 2.7-30 per cent higher compared to Galaxy S22 Ultra smartphones.

Pullan said that the consumers have responded well to the propositions of S23 be it camera sensors in the phone, high power Snapdragon 8 Gen 2 Mobile Platform made available exclusively for Samsung and sustainability factors of using recycled plastic and other components in the device.

Samsung has slashed the price of Galaxy Watch 4 LTE and Galaxy Buds 2 by about 90 per cent from Rs 48,000 to Rs 4,999 for customers pre-booking high-end Galaxy S23 Ultra.

Pullan said that Samsung has brought in ”custom affordability” by bundling Galaxy Watch 4 LTE and Galaxy Bus for Rs 4,999 as well as providing purchases in 24 instalments without any interest and also through Samsung Finance plus in 15 instalments.

”Bharat segment is growing in the premium segment faster than the Metro markets that are there,” Pullan said.

Samsung R&D Institute Bangalore (SRI-B), which is the company’s largest software R&D centre outside South Korea, has contributed to the development of the Galaxy S23 series by closely collaborating with Korea teams and other Overseas R&D centres like Samsung Research America (SRA), the company said in a statement.

SRI-B engineers contributed significantly to the development of key features in the camera, multi-device experience (SmartThings), on-device AI, and services in Galaxy S23, it said.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Will fight this battle both ‘legally and politically’: Cong on Rahul’s LS disqualification

Siddaramaiah indicates he may contest from home segment Varuna and one more seat

Govt to introduce GPS-based toll system in six months to replace toll plazas

B’luru: Most of the drugs are shipped in Pakistan, says Home Minister Amit Shah

Kumaraswamy to meet Mamata in Kolkata this evening

Rahul Gandhi disqualified from Lok Sabha

Amit Shah springs a surprise by choosing to accept bouquet from Yediyurappa’s son first

Related Articles More

Trump arrested? Putin jailed? Fake AI images spread online

Launch debut of 3D-printed rocket ends in failure, no orbit

German group sues Facebook owner Meta over death threats

Chandrayaan 3 and Aditya L1 will possibly be launched in middle of 2023, says ISRO chief

TikTok updates content rulebook as pressure from West builds


World’s Most endangered animals

Mount Everest Story with Sunil Nataraj part 3

Remembering Puneeth Rajkumar


11th National Level Dragon Boat Championship

Latest Additions

Mangaluru police destroy 11 kg ganja and other drugs seized

Individual taxpayers with income marginally over Rs 7 lakh to get relief under new tax regime

Rahul stands ‘disqualified’, should not have attended Lok Sabha: Sushil Modi

Actor Ajith Kumar’s father PS Mani passes away

Uddhav calls Rahul’s disqualification ‘murder’ of democracy, beginning of end of ‘dictatorship’

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.