Udayavni Special

Shanghai’s first online fashion week: Will virtual fashion shows become a new trend?

Team Udayavani, Apr 6, 2020, 6:02 PM IST

Due to the lockdown in many countries, fashion industry has been hard hit as various fashion shows across the world are being cancelled over safety and health concerns.

Fashion shows are an important platform for designers to showcase their latest designs and also for the buyers to view the latest trends. But due to the pandemic, organizers are either cancelling the shows or trying to find a new way to showcase their new collections.

Already designers across the world are leaning towards virtual fashion shows. Shanghai fashion week recently experimented the online fashion show and it seemed to have well received by the buyers and fashion designers world wide.

In partnership with Alibaba’s Tmall, the Shanghai Fashion Week launched a special edition of Tmall Cloud Fashion Week this year, from March 24 to 30.

It is said that over 2.5 million people had watched the opening ceremony, and more than six million tuned in to the shows and interacted with the hosts on the first day.

Shanghai fashion week was organized like a typical fashion week, with designers allotted hourly slots to showcase their collections.

Well, Although this is a great initiative to reach buyers all over the world, a few designers are not happy with virtual fashion week as they claim that the videos were of low-resolution to get a sense of the fabric. Also, fashion weeks are a great place to develop contact and meet fashion designers to discuss the fabric or even place orders.

Hence, it looks like the fashion world is not quite ready to replace real fashion shows with the virtual ones.




Top News

Karnataka: Hotels and restaurants to open in few days

COVID-19: 3 Qatar returnees in DK, 3 Maha returnees in Udupi test positive; state toll rises to 2282

Cyclone Amphan a blessing in disguise for lockdown-hit jobless labourers in West Bengal

COVID-19 death toll in India climbs to 4,167

WHO suspends COVID-19 trials of HCQ over safety issues

Udupi: Three-month-old video goes viral; DC clarifies

Bengaluru: Govt schools in Malleshwaram to soon be exposed to e-learning, says Ashwath Narayan

Related Articles More

What are Locusts and why should India be worried?

Hubli based Engineer develops face masks using plastic bottles

Lakshadweep: The only place in India with zero COVID-19 cases

Colombia: Amid rising Covid-19 cases, Company develops hospital bed that converts into coffin

Gilead’s remdesivir helped healthier Covid-19 patients:Study


Tragedy and chaos: Former MIA director recalls Mangalore Air Crash

Lockdown relaxation: Long queues outside liquor stores in Mangaluru

Indian Coast Guard thank Covid-19 warriors

#WeFeed – Feeding stray animals during lockdown!

Mysuru-origin doctor honoured with parade for her service in treating COVID-19 patients in US

Latest Additions

Delivery of rations at fair price shops even to those without ration cards: K. Gopalaiah

Mystic who claimed survival without food and water for 76 years passes away

Animation series on Salman Khan’s ‘Dabangg’ in the works

States deficit jumps to 4.5% of GDP; Revenue gap seen to soar 7-times to 2.8%: Report

Board exam students don masks, stick to distancing norms in Kerala

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.