Udayavni Special

Tinder India offers users free access to therapists and other wellness content


Team Udayavani, Jun 28, 2021, 10:09 AM IST

Tinder India in collaboration with VisitHealth now offers free mental health resources to all its members. This new initiative will give access to therapy sessions in June and July to existing and new members. The members will have free access to emotional wellness content curated by VisitHealth including guided meditations, fitness videos, and more via the dating app. Along with this, users can avail up to two free sessions with licensed therapists and continued support at discounted rates for sessions after that.

The therapists will be available across all major Indian languages.

Taru Kapoor, general manager of Tinder and Match Group, India, in a statement, said, “The pandemic has put things in perspective for all of us. Covid-19 has been hard on mental health, especially for our young members who are dealing with a new normal. The last couple of months have been particularly hard with nearly everyone dealing with heightened levels of grief, stress, anxiety, and loss. We recognize that every once in a while, one needs to pause and check-in and hope that with this initiative, our members find comfort in the fact that now support is just a click away on Tinder.”

The press release mentioned that most Tinder members are between 18 and 25 years of age and that the use of ‘anxious’ has increased by 20 percent and ‘normalise’ by 11 percent in Tinder bios in India since the start of the pandemic.

Dhruva Kalra, head of strategy and growth, Visit Health said, “As an integrated digital healthcare platform, our mission is to make quality care available to all and also destigmatise mental health. Through our partnership with Tinder, we wish to provide a safe space for young adults and support their emotional and social well-being. We believe empathy is the key during these challenging times, and our coaches understand that and customise care to each individual’s needs.”

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