Twitter says it will relax ban on political advertising
PTI, Jan 4, 2023, 8:35 PM IST
Twitter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year. The company tweeted late Tuesday that “we’re relaxing our ads policy for cause-based ads in the US.” “We also plan to expand the political advertising we permit in the coming weeks,” the company said from its Twitter Safety account. Twitter banned all political advertising in 2019, reacting to growing concern about misinformation spreading on social media.
At the time, then-CEO Jack Dorsey said that while internet ads are powerful and effective for commercial advertisers, “that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.” The latest move appears to represent a break from that policy, which had banned ads by candidates, political parties, or elected or appointed government officials.
Political advertising made up a sliver of Twitter’s overall revenue, accounting for less than $3 million of total spending for the 2018 U.S. midterm election. In reversing the ban, Twitter said that “cause-based advertising can facilitate public conversation around important topics” and that the change will align the platform’s advertising policy with those of ”TV and other media outlets,” without providing further details.
Facebook in March 2021 lifted its ban on political and social issue ads that was put in place after the 2020 U.S. presidential election.
Musk bills himself as a free-speech warrior and bought Twitter because he apparently believed it wasn’t living up to its potential as a free speech platform. But the billionaire Tesla CEO has been forced to make huge cost cuts and scramble to find more sources of revenue to justify the $44 billion purchase.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Mumbai: Told to pay for excess baggage, woman claims to have bomb in her bag
Kadaba: MESCOM lineman electrocution case; case registered against officials
Audi chaiwala gives Mumbaikars a taste of luxury
Related Articles More
Jordan’s crown prince weds scion of Saudi family in ceremony packed with stars and symbolism
Drone strikes hit Moscow and Kyiv – in the growing world of drone warfare, anything goes when it comes to international law
Indian Overseas Congress denounces allegations relating to Rahul Gandhi’s US visit being ‘controlled by certain minority group’
Rahul Gandhi holds interactions with Silicon Valley AI experts, startup entrepreneurs
Indian national wins big in Korean survival drama Squid Game at Singapore company dinner-dance
ED attaches Rs 58 lakh worth of assets of Ludhiana travel agent on money laundering charges
Chemical found in sucralose found to damage DNA
MUDA employee found dead at workplace; suicide suspected
Delhi Police gives ‘purr-fect’ reply to Elon Musk’s tweet on ‘police cats’
Markets settle with gains after two days of fall