VCs without women in key position find difficult to understand women centric biz: Nykaa CEO

Team Udayavani, Mar 20, 2022, 9:08 AM IST

Image credit: Femina

Venture capitalist firms that do not have women in decision-making positions find it difficult to understand a women-centric business, a top official of beauty and wellness e-commerce platform Nykaa said on Saturday.

Nykaa CEO Adwaita Nayar at a FICCI event said that the founders of her company approached several investors but were rejected because of the absence of women in key positions in venture capitalist firms.

”We must have spoken to over 100 investors in the early days. All of them said no-no, we are not interested. The same investors who now are super interested. I think a large part of the problem is that a lot of these venture capital firms don’t have women in investment positions. If you don’t have women making decisions on the other side then you don’t really understand women-centric business,” Nayar said.

She and her mother Falguni Nayar co-founded the business and her brothers joined the business around three years back. ”I think, honestly for me, really sensing the biases towards women has come in subtle ways over the last 9-10 years,” Nayar said.

Nayar said that when the company approached bankers for the initial public offer and at one point of time she noticed that bankers were complimenting her brother for building up the business when she intervened and told them that she had helped in building up the business for Nykaa.

”At one point of time, I had to stop them. I helped build this business. So you have to make yourself be heard. You have to take up space. You have to stand up because there are biased seasons. They do crop up,” Nayar said.

Nykaa, which focuses on beauty, fashion, and personal care commerce, has posted about a 57 percent decline in consolidated profit after tax to Rs 29 crore in the third quarter ended December 31, 2021, after more than doubling its marketing expense to acquire customers.

The company had registered a PAT of Rs 68.9 crore in the same period a year ago.