#Womensupportingwomen: Why women are posting their black-and-white photos on social media

Team Udayavani, Jul 30, 2020, 2:22 PM IST

Women on Instagram are posting black-and-white images of themselves with the caption, “Challenge accepted” and the hashtag #womensupportingwomen,

The challenge is spreading quite rapidly and aims to spread positivity during the pandemic. A participant can nominate as many women they want, through private messages.

Celebrities like Anushka  Sharma, Taapsee Pannu, Sara Ali Khan, Sonam Kapoor, Ananya Pandey and Neha Dhupia have posted a black-and-white image of themselves

It is said that the these photos promote female empowerment, and that nominating friends to take part in the campaign is a way for women to support each other.

The earliest photograph associated with this challenge was posted over a week and a half ago by Brazilian journalist Ana Paula Padrao. As more women started posting such images, the trend caught on and gained momentum

A few reports also suggests that the challenge started in Turkey, where the campaign is associated with raising awareness about femicide in the country. 27-year-old Pinar Gultekin was one of the most recent victims. The university student was reported missing in the Aegean province of Mugla on July 16 and found brutally murdered by her former partner in the woods five days later.

 

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“Kill them with success and bury them with a smile” – Bolt @diamirzaofficial ❤️?

A post shared by Taapsee Pannu (@taapsee) on Jul 26, 2020 at 10:56pm PDT

 

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#Challengeaccepted! Thank you to all the magical women in my life for the endless love and support. ✨ May we all continue to shine a light on one another. This is what sisterhood is all about. #womensupportingwomen

A post shared by Reese Witherspoon (@reesewitherspoon) on Jul 27, 2020 at 8:29am PDT

 

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#challengeaccepted Thank you @anaitashroffadajania @mymalishka @banij It’s amazing how long I had to look for a solo photo that’s not do with work. It turns out, I only see myself through my work. Should I be worried?

A post shared by Faye DSouza (@fayedsouza) on Jul 28, 2020 at 4:38am PDT

 

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Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever @janineshermanbarrois and @thevioletnelson ask me to do no matter what – so here goes! Challenge accepted. #womensupportingwomen [?: the great @brigittelacombe]

A post shared by Ava DuVernay (@ava) on Jul 27, 2020 at 9:42am PDT

 

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#ChallengeAccepted. Thank you @vanessabryant, @egt239 and @marielhaenn for nominating me. ❤️❤️ When women support each other incredible things happen! #WomenSupportingWomen

A post shared by Jennifer Lopez (@jlo) on Jul 27, 2020 at 3:58pm PDT