Udayavni Special

Wrong location of Keibul Lamjao park on KitKat wrapper, Nestle apologises


Team Udayavani, Apr 25, 2021, 3:54 PM IST

The Manipur forest department wrote a letter to FMCG major Nestle over a factual error on the wrapper of one of its chocolates.

As per the letter, Nestle wrongly printed the location of Keibul Lamjao National Park as Meghalaya, in one of the KitKat wrappers. The park is located at Moirang in Manipur.

In the letter to Nestle, A.K Joshi, principal chief conservator of forest (wildlife), Manipur wrote, “I am writing to you to point out a serious factual error regarding one of your products.”

He further added, “We have come across a wrapping paper for KitKat chocolate which mentions the name of ‘Keibul Lamjao National Park’ but indicates its location in Meghalaya, which is grossly incorrect.” He also pointed out that the picture on the wrapper is that of a Red Panda (Ailurus fulgens), which is not found in the park.

If the misinformation wasn’t rectified, the People For Animals (PFA), Manipur, had warned that it will boycott all Nestle products.

On April 23, Nestle issued an apology and announced that it will bring out two new packs celebrating the beautiful locations of Manipur and Meghalaya.

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