Udayavni Special

YouTube adds ”Super Thanks” to help creators earn more


PTI, Jul 21, 2021, 2:15 PM IST

Source: Unsplash

New Delhi: YouTube on Wednesday said it has added a new ”Super Thanks” that will offer a new monetisation mechanism for creators on the platform. Fans watching YouTube videos can now purchase ‘Super Thanks’ to express their gratitude and show support, a statement said.

“They will see an animated GIF and, as an added bonus, get a distinct, colourful comment to highlight their purchase, which creators can respond to. Super Thanks is currently available at four price points between USD 2 and USD 50 (or local currency equivalent),” it added.

The feature was in beta testing and will now be available to thousands of monetising creators.

“The feature is available to creators and viewers in 68 countries on desktop and mobile devices (Android and iOS). Creators can check if they have early access by following the instructions here. If they don’t yet have access, fear not — we will be expanding availability to all eligible creators in the YouTube Partner Program later this year,” the statement said.

YouTube Chief Product Officer Neal Mohan said for creators, building a business isn’t a one-size-fit-all approach.

“At YouTube, we’re always looking for fresh ways creators can diversify their revenue streams. That’s why I’m excited to unveil our fourth Paid Digital Good — Super Thanks. This new feature gives creators yet another way to earn money while also allowing them to strengthen relationships with viewers,” he added.

YouTube also offers Super Chat (launched in 2017) and Super Stickers (2019) features.

Super Chat is a highlighted message in the chat stream that stands out from the crowd to get more attention from the creator.

Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime to such messages.

Similarly, Super Stickers allow viewers to buy stickers to connect with creators during live streams and premieres.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Pro-people, pro-poor govt: CM elect Basavaraj Bommai

US Secretary of State Blinken arrives; to hold talks with Indian leaders

Basavaraj Bommai appointed as K’taka Chief Minister

Online lending platforms can’t be allowed to charge exorbitant interest: HC

Delhi riots: Police opposes Umar Khalid’s bail plea, says it will show ‘prima facie’ case

‘Next CM of K’taka to be surprise choice’

2nd India-Sri Lanka T20 postponed to Wednesday as Krunal tests positive for COVID-19


Related Articles More

Microsoft along with SEEDS launch 2nd phase of AI model to predict heat waves risks in India

Facebook assembles team to build sci-fi-style ‘metaverse’

Vaneeza Rupani, Indian-origin girl to name NASA’s first Mars helicopter

Kerala vet doc gets patent for biodiesel from chicken waste

Is Delta defeating us? Here’s why the variant makes contact tracing so much harder

MUST WATCH

Uses of Nelanelli Gida | Bhumi Amla (Phyllanthus niruri) – Benefits

Udayavani News bulletin 27-July-2021

DR. MOHAN ALVA’S THOUGHTS ON CORONA

Yana sri Bhairaveshwara temple road after rain lash

THE ONLINE DATING SCAMS

Latest Additions

Pro-people, pro-poor govt: CM elect Basavaraj Bommai

US Secretary of State Blinken arrives; to hold talks with Indian leaders

Basavaraj Bommai appointed as K’taka Chief Minister

Online lending platforms can’t be allowed to charge exorbitant interest: HC

Delhi riots: Police opposes Umar Khalid’s bail plea, says it will show ‘prima facie’ case

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.