ShareChat, Moj ink music licensing deal with T-Series

Team Udayavani, Aug 26, 2020, 5:16 PM IST

Image Credit: T-Series

New Delhi: Indian social media platform ShareChat on Wednesday, August 26 said it has signed an agreement with India’s largest music label, T-Series to license its music catalog on its platforms.

“The collaboration would provide for an enhanced experience on ShareChat and its short video platform, Moj,” a statement said.

“Over 180 million active users on ShareChat and Moj would now be able to explore songs from the T-Series music library, and add to their own videos,” it added.

This is ShareChat’s first partnership in the music licensing space.

“Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform. Our partnership with T-Series would help our community of users to access thousands of songs from the T-Series catalog on ShareChat and Moj…,” ShareChat Director Berges Y Malu said.

Bhushan Kumar, Managing Director at T-Series, said this association sets a fresh beginning between the company and the social media platforms.