![](https://www.udayavani.com/wp-content/uploads/2024/06/police-Rep-Pinterest-3-415x255.jpg)
AI anchors to helm DD Kisan relaunch on May 26
PTI, May 24, 2024, 8:05 PM IST
![](https://www.udayavani.com/wp-content/uploads/2024/05/ddkisan-620x349.jpg)
Credit: X/@DDKisanChannel
New Delhi: In a first for an Indian government channel, Doordarshan is all set to unveil two Artificial Intelligence (AI) news anchors for its farmer-focused channel DD Kisan on May 26.
Named AI Krish and AI Bhoomi, the virtual anchors will front a relaunch of the channel after nine years on air, showcasing a new look and updated content aimed at the country’s agricultural community, according to agriculture ministry.
The AI anchors, capable of reading news 24×7 without breaks, will provide real-time updates on agricultural research, mandi prices, weather alerts and government schemes to the farming community across the country.
A key highlight is their ability to communicate the content in 50 different Indian and foreign languages.
“From Kashmir to Kanyakumari, and Gujarat to Arunachal, these AI anchors will disseminate vital agriculture-related information in regional languages”, the ministry statement said.
First launched in 2015, DD Kisan was India’s first government TV channel solely dedicated to farmers, aiming to educate rural areas on balanced crop farming, livestock rearing and holistic village development.
The use of AI presenters is an innovative move for a government broadcast network. While critics question AI’s ability to replicate the human emotions vital for mass communication, the technology’s multilingual capabilities and non-stop availability could be advantageous.
User acceptance and viewer engagement metrics on May 26 and after will determine if Doordarshan’s AI experiment is a success.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
![](https://www.udayavani.com/wp-content/uploads/2023/05/IndianClicks_GVega_Udayavani_300x250_12032021_1_1.gif)
Related Articles More
![](https://www.udayavani.com/wp-content/uploads/2024/06/find-job-iStock-150x84.jpg)
What will a robot make of your résumé? The bias problem with using AI in job recruitment
![](https://www.udayavani.com/wp-content/uploads/2024/06/dating-147x115.jpg)
Five ways artificial intelligence can improve your dating life
![](https://www.udayavani.com/wp-content/uploads/2024/06/Genes-istock-150x100.jpg)
AI plus gene editing promises to shift biotech into high gear
![](https://www.udayavani.com/wp-content/uploads/2024/06/ULA-Launch-X-150x113.jpg)
Boeing tries again to launch NASA astronauts for the first time after latest round of repairs
![](https://www.udayavani.com/wp-content/uploads/2024/06/cnsa-150x94.jpg)
China’s spacecraft takes off from far side of Moon to bring home first samples
MUST WATCH
Latest Additions
![](https://www.udayavani.com/wp-content/uploads/2024/06/INDvSA-Women-ODI-BCCIWomen-X-150x100.jpg)
Ton-up Smriti, spinners hand India massive 143-run win over South Africa in 1st ODI
![](https://www.udayavani.com/wp-content/uploads/2024/06/cop1-150x84.png)
Police seal Navi Mumbai meat shop for ‘hurting’ religious sentiments
![](https://www.udayavani.com/wp-content/uploads/2024/06/police-Rep-Pinterest-3-150x92.jpg)
NEET Row: Bihar Police recover 6 post-dated cheques ‘issued for question paper facilitators’
![](https://www.udayavani.com/wp-content/uploads/2024/06/EVM-Machine-ECI-150x79.jpg)
Fresh political slugfest over EVM tampering claims; Defamation notice issued to newspaper by poll body
![](https://www.udayavani.com/wp-content/uploads/2024/06/fir-2-150x84.jpg)
Limbs of newborn found in Goa, bitten by animals; FIR registered
Thanks for visiting Udayavani
You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.