Udayavni Special

Amazon is one of the biggest threats to the fashion industry: Christopher Wylie, Cambridge Analytica whistleblower


Team Udayavani, Dec 3, 2020, 6:40 PM IST

Christopher Wylie, who exposed the Cambridge Analytica-Facebook data scandal, believes that Amazon is one of the biggest collective threats to the fashion industry.

He added that Amazon Founder and CEO Jeff Bezos “will be the next Anna Wintour (the Editor-in-Chief of American Vogue).”

Speaking to The Guardian, Wylie said that the pandemic had provided the tech giant with fertile ground to “accelerate” its e-commerce plans at an unprecedented speed to become the main player in luxury fashion.

“Amazon has a good track record for blowing up industries, and fashion needs to look at what has happened to music, publishing and media,” he added

Recently, Amazon hired Vogue’s former creative director, Sally Singer, as head of fashion direction. It was one of the few companies to open a shop in the pandemic when it launched Luxury Stores, an upmarket in-app section selling high-end pieces, such as handbags and gowns.

Also, It is one of the early brands to sign up were the London fashion week stalwart Roland Mouret, and the red-carpet favourite, Oscar de la Renta.

Wylie had exposed the misuse of data by Cambridge Analytica during the 2016 US presidential election.

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