Doordarshan eyes revamp with new serials; message of patriotism
PTI, Aug 12, 2022, 6:48 PM IST
New Delhi: With viewership remaining stagnant, public broadcaster Doordarshan has embarked on a revamp, particularly of its entertainment channels with a strong message of patriotism.
In a bid to chronicle the lesser-known tales of India’s freedom struggle, Doordarshan will telecast a 75-episode mega serial – ‘Swaraj – Bharat ke Swatantrata Sangram ki Samagra Gatha’ from August 14 in Hindi on the DD National channel, Mayank Agrawal, the Chief Executive Officer of Prasar Bharti told reporters here.
He said the serial will be dubbed in nine regional languages as well as English for telecast on the regional network of Doordarshan.
The serial, produced by Contiloe Pictures, will be aired every Sunday from 9.00 pm to 10.00 pm, with repeat telecasts on Tuesday, Thursday, and Saturday. The audio version of the serial will be broadcast on the All India Radio network from 11.00 am onwards on Saturday.
Besides ‘Swaraj’, Doordarshan will also launch four other serials – ‘Jai Bharti’, ‘Corporate Sarpanch’ and ‘Yeh Dil Maange More’ with strong messages of patriotism and women empowerment.
”The new serials will go a long way in revamping DD National,” Agrawal said.
The public broadcaster will also telecast a musical reality show ‘Suron ka Eklavya’, that presents the gems of Bollywood music of the yore with a fresh voice, retaining the signature style of the legends such as Mohammad Rafi, Lata Mangeshkar, and Kishore Kumar.
Agarwal said the channel will also air a show ‘Startup Champions 2.0’, showcasing the journey and success of 46 national award-winning start-ups. The viewership of the Doordarshan has been on the decline for years.
Earlier this month, the government told Parliament that the gross unique viewership of Doordarshan channels was 760.4 million in 2019, 747 million in 2020, and 684.9 million in 2021.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Youtuber Elvish Yadav arrested in Noida snake venom case, sent to judicial custody
Anurag Kashyap to star in Aashiq Abu’s ‘Rifle Club’, his first Malayalam film as actor
Excited to share screen space with Tabu: Kareena Kapoor Khan on ‘Crew’
Sara Ali Khan, Shruti Haasan, Fatima Sana Shaikh dazzle at day 4 of Lakme Fashion Week
Renowned Bollywood singer Anuradha Paudwal announces her affiliation with BJP
MUST WATCH
Latest Additions
BJP holds protest against assault on trader for playing ”Hanuman Chalisa” in Bengaluru
ED a political weapon, SC dismissed its claim that AAP got Rs 100-cr in kickbacks: Atishi
Seat-sharing arrangement issue with JD(S) will be resolved amicably, says State BJP chief
Krishna Janmabhoomi case: SC disposes of plea against HC order on consolidation of 15 suits
Pashupati Paras resigns from Union cabinet, accuses BJP of injustice