LS polls: BJP’s ambitious bid to overcome challenges in Kerala

PTI, Mar 10, 2024, 10:13 AM IST

The BJP is intensifying its efforts to break its electoral dry spell in Kerala as the state braces for the upcoming Lok Sabha elections.

With a concerted focus on outreach, particularly towards the minority Christian community, the party aims to secure a foothold in the southern state.

Kerala’s demographic landscape, with Muslims and Christians constituting a significant portion of the population, presents a formidable challenge for the BJP, perceived as a pro-Hindu party.

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