Mercedes tops vehicle sales satisfaction for luxury brands in India: Study
Team Udayavani, Dec 6, 2018, 2:41 PM IST
New Delhi: German carmaker Mercedes-Benz has topped sales satisfaction in the luxury vehicles segment followed by rival BMW in India, according to a study by global market research firm JD Power.
According to the J D Power 2018 India sales satisfaction index (luxury) study, Mercedes-Benz with a score of 903 ranks highest followed by BMW and Audi at second and third positions with scores of 900 and 888, respectively.
The study is based on responses from 250 new-vehicle owners who purchased their vehicle from September 2017 through August 2018.
It measures overall satisfaction in six factors — dealership facility, delivery process, dealer sales consultant, paperwork completion, working out the deal and dealership website.
The study also concluded that luxury car buyers in India are deeply involved in the pre-purchase shopping process. The proactiveness of these buyers to be better informed requires dealership staff to be more prepared in interacting with these customers.
More than one-fourth (28 per cent) of luxury car buyers shopped around for other models before making a purchase decision, with 65 per cent of them using the internet as one of their key information sources, it noted.
Besides, 49 per cent of luxury car buyers contacted the dealer directly prior to their first physical visit of the dealership and 52 per cent of these buyers compared prices of the same model across multiple dealerships, it said.
Nearly two-thirds of buyers rely on friends and family as their primary source of information while deciding on the vehicle brand or model to purchase, the study said.
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Deep-tech drives growing patenting patterns in India; highest filings in Tamil Nadu: Study
Don’t blame Dubai’s freak rain on cloud seeding
ISRO Gears Up to Test Critical Parachute Safety of Gaganyaan
Indian students bag NASA awards for Human Exploration Rover Challenge
‘Mastering the Data Paradox’: Book uncovers pivotal role of data in AI age
MUST WATCH
Latest Additions
Patanjali Foods to evaluate proposal to buy Patanjali Ayurved’s non-food business
Congress to discuss candidates for Amethi, Raebareli seats on Saturday
BJP’s CT Ravi Booked for Promoting Hatred and Enmity Through Social Media Post
Elections held in 14 LS segments in Karnataka, voter turnout nearly 64 per cent till 5 pm
‘PM is scared, may even shed tears on stage’: Rahul Gandhi’s fresh salvo at Modi