MG Motor unveils first digital car-less showroom in Bengaluru


Team Udayavani, Oct 31, 2019, 5:09 PM IST

Bengaluru: MG Motor India on Thursday announced the opening of its first digital studio — a showroom with no car on display — in Bengaluru.

With increased costs of operating a conventional car showroom including aspects like space, rentals and infrastructure, the new business model helps unlock operational efficiencies and offers more convenience as customer preferences move towards digital, the company said.

“The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display,” Rajeev Chaba, President & Managing Director, MG Motor India.

“With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business,” he said.

The digital studio offers simple, yet, impactful and interactive product demonstration of the ‘Hector’, using digital tools such as ‘Immersive Voice’ and AI-based Human Recognition, the company said.

The facility also offers Augmented Reality and other digital engagement tools for customers, it was stated.

MG Motor India has partnered with Mumbai-based Eccentric Engine for ‘One 3-D’, its Automotive Visualisation Platform, for providing a “rich and immersive” experience to its customers, the company added.

Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.

Top News

Maha: 11 villages in Solapur district seek basic facilities or nod to merge with Karnataka

India submits reply in Nirav Modi’s UK extradition appeal

Centre ‘takes back’ Rs 1,000 cr granted to AP

Min Kota directs officials to speed up implementation of free electricity distribution scheme

Noted economist, former Union minister Alagh passes away

Hospet: Muthalik urges Centre to ban live-in relationship in India

Border row: Maha suspends state-run bus services to Karnataka


Related Articles More

Maha: 11 villages in Solapur district seek basic facilities or nod to merge with Karnataka

Min Kota directs officials to speed up implementation of free electricity distribution scheme

Hospet: Muthalik urges Centre to ban live-in relationship in India

Border row: Maha suspends state-run bus services to Karnataka

Bantwal: Kateel Mela 5th Chowki assistant dies of cardiac arrest

MUST WATCH

Bihar: thieves steal oil from moving goods train

tips to learn Flip easily!

Belagavi: Outrage outpours as stone pelted, black ink thrown at Maha registered vehicles

Rishab shetty family visit Anegudde temple

Do you know what makes a beagle dog special?


Latest Additions

Maha: 11 villages in Solapur district seek basic facilities or nod to merge with Karnataka

India submits reply in Nirav Modi’s UK extradition appeal

Centre ‘takes back’ Rs 1,000 cr granted to AP

Min Kota directs officials to speed up implementation of free electricity distribution scheme

Noted economist, former Union minister Alagh passes away

Thanks for visiting Udayavani

You seem to have an Ad Blocker on.
To continue reading, please turn it off or whitelist Udayavani.