With an eye on Indians in UK, Tata Tetley launches ethnic range of tea bags
PTI, Dec 15, 2019, 10:32 AM IST
London: The Tata Group-owned Tetley tea brand has announced the launch of a special ethnic range in the UK, targeted at the diaspora population in the country.
Tata Global Beverages Ltd, the brand owners of Britain’s iconic tea brand Tetley Tea, said the range will offer three flavours of ‘Masala’, ‘Elaichi’ (Cardamom) and ‘Ginger’, already available in the Indian market.
The speciality Indian flavours, aimed at the South Asian Diaspora living in the UK as well as across Europe, are expected to address a gap in the market for authentic Indian “chai” tea bags.
“This is the first time a mainstream tea brand is disrupting the tea category by offering an authentic desi (local) chai experience in a tea bag format,” says Adil Ahmad, President of the International Business at Tata Global Beverages Ltd.
Tetley is among the world’s largest tea companies, going back over 180 years, and had been acquired by the Tata Group nearly 10 years ago.
It has a brand presence in over 40 countries, adding up to millions of cups of tea around the world.
Rahul Kale, the UK-based export consultant to TATA Global Beverages Ltd, said: “Unlike other Indian spiced teas and chai mixes which are targeted mainly towards the mainstream tea consumers, Tetley ethnic range has specifically been blended and packed in India keeping the South Asian diaspora in mind.
“It really is a game-changer for all ethnic independent stores and mainstream retailers with a world food offering who want to offer an authentic Indian tea range to their South Asian consumers.”
Udayavani is now on Telegram. Click here to join our channel and stay updated with the latest news.
Top News
Related Articles More
Nifty, Sensex rally for 6th day running on firm Asian peers; Tech Mahindra jumps over 12%
IndiGo, Air India plan to purchase up to 170 wide-body planes in little over a year
Kotak Mahindra Bank shares tank 13%; mcap erodes by Rs 37,721 crore post RBI action
Four-day market rally makes investors richer by Rs 8.48 lakh crore
Kotak Bank barred from onboarding customers online, issuing fresh credit cards
MUST WATCH
Latest Additions
Karnataka sees over 22% voter turnout in 14 Lok Sabha seats by 11 AM
7 intermediate students die by suicide after announcement of results in Telangana
7 intermediate students die by suicide after announcement of results in Telangana
2 Army personnel Injured, 2 terrorists neutralized in Baramulla gunfight
BJP’s Nadda accuses Congress of politicizing reservations for SCs and OBCs’