Udayavni Special

Tata Group to launch a super app by December: What are Super apps?


Team Udayavani, Aug 25, 2020, 12:19 PM IST

India’s Tata Group is reportedly looking to roll out a “super app” that will pit it against rivals, including Amazon and d Reliance Industries

The super app will be loaded with offerings spanning categories in which Tatas have a presence and will eventually include more services like healthcare, food and grocery ordering, insurance and financial services among others

The super app concept first emerged in China and southeast Asia where internet companies like WeChat, Gojek evolved into super apps. One of the most successful Super-Apps in is Tencent-owned WeChat in China which gained 40% market share in digital payments just within two years of its launch in 2011. In India, Paytm, Flipkart Group-owned PhonePe and RJio are evolving into super apps.

Reliance Industries, under its Jio umbrella, has also consolidated various services and offerings such as shopping, content streaming, groceries, payments, cloud storage services, ticket bookings

What are super apps?

Super app is all-in-one experience to access to many different services, saves phone space without having a lot of other apps.

According to Medium, This everyday app incorporates many functions and features, from social networking, eCommerce, to goods delivery and financial services. The super app allows mobile users to use service of third-party merchants without downloading separate apps.

The rise of super apps is yet one more indicator that the world of industry verticals is giving way to a world driven by consumer experiences.

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